Apple targets September 7 to launch iPhone 14, three Apple Watch models and new iPads

On Aug 17, 2022

Apple is aiming to hold its next launch event on September 7 to unveil the iPhone 14 line – as well as low-end and high-end iPads, and three new Apple Watch models – people with knowledge of the matter told Bloomberg.

The Cupertino-based tech giant is revamping its flagship product – and potentially increasing its price – during a time of high inflation as its Silicon Valley peers Google and Meta face advertising pullbacks, users defecting to other platforms and regulatory headwinds.

Even so, the iPhone accounts for more than half of Apple’s sales and sales were better than analysts expected for the quarter that ended June 25. Apple’s total revenue rose 2 percent to $83 billion in that quarter – with the iPhone accounting for $40.7 billion of that.

Apple is aiming to hold its next launch event on September 7 to unveil the iPhone 14 line people with knowledge of the matter told Bloomberg

Although the iPhone accounts for more than half of Apple’s sales, the tech giant is going to introduce three new Apple Watch models

Bloomberg reports that some retails store employees have been told to prepare for a major new product release on Sept. 16, as the company usually releases the new iPhone in stores about a week and a half after it’s unveiled.

Although Apple is famously tight-lipped about new releases, here’s what we know from company watchers and rumors regarding the iPhone 14.

As always, the camera is a key focal point for the millions of iPhone users looking to upgrade. According to Apple analyst Ming-Chi Kuo, there will be dramatic improvements to the iPhone’s front-facing camera that include better auto-focus features. In addition, Kuo says the rear camera will be upgraded to 48 megapixels from the 12-megapixel sensor in iPhone 12.

Kuo revealed last week that it’s likely that the average selling price of the iPhone 14 lineup as a whole will increase by about 15 percent compared with the iPhone 13 lineup. In the U.S., the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099.

Kuo revealed last week that it’s likely that the average selling price of the iPhone 14 lineup as a whole will increase by about 15 percent compared with the iPhone 13 lineup

9to5Mac and analyst Ross Young have both said that the new models will be slightly larger in size – with the iPhone 14 Pro running at 6.12′ and the iPhone 14 Pro Max at 6.69′. That compares with 6.06′ and 6.68′ for the previous models

A 15 percent increase would raise the cost to $1,148.85 and $1,263.85, respectively, however it should be pointed out that we don’t know the exact price for the new models yet. Price increases could be a result of inflation or the new features that will be included in the iPhone 14 lineup.

The biggest change as far as appearance – again according to Kuo – is the removal of the notch cutout at the top of the phone. That area is where Apple houses sensors for things like Face ID, as well as the infrared camera, the speaker, microphone, front camera, ambient light sensor and proximity sensor.

9to5Mac reports that Apple will replace the notch with a new ‘pill hole’ design that will allow the company to have room for the front-facing camera and Face ID hardware, while still upping the amount of available screen real estate.

For the tech-savvy, the iPhone 14 lineups is expected to mark a big change in how Apple updates the models’ processors. Analysts expect the iPhone 14 Pro and iPhone 14 Pro Max to have the company’s new A16 chip, while the iPhone 14 and iPhone 14 Max will keep the same A15 chip that’s inside the iPhone 13 lineup.

According to Apple analyst Ming-Chi Kuo , there will be dramatic improvements to the iPhone’s front-facing camera that include better auto-focus features. In addition, Kuo says the rear camera will be upgraded to 48 megapixels from the 12-megapixel sensor in iPhone 12