Cameron Norrie head out of Cincinnati Masters after semi-final defeat to Borna Coric

Cameron Norrie fell to Borna Coric in straight sets in their semi-final match in Cincinnati, ending his run in the masters tournament.

Norrie was defeated 6-3 6-4 by the Croatian, who will play Stefanos Tsitsipas in the final.

The Briton had beaten Spanish third seed Carlos Alcaraz 7-6 (4) 6-7 (4) 6-4 to set up a last-four showdown with Coric.

Cameron Norrie (L) fell to Borna Coric in straight sets in their semi-final match in Cincinnati

The Brit took a 3-1 lead before Coric applied pressure to comeback and seal victory 

Norrie admitted he lost focus before battling his way back from the brink of defeat to book the semi-final.

Norrie told the ATP Tour’s official website: ‘That was unbelievable. Credit to Carlos. I was up a set and a break, 4-1, and I kind of lost a little bit of vision.’

He took took a 3-1 lead before Coric won five straight games to win the first set. 

The Croatian continued to apply pressure in the second set by winning eight straight points to take a 4-2 lead before sealing victory.  

Sunday’s final will see Coric (above) take on Stefanos Tsitsipas, who won the other semi-final

‘It was a very tough day, a very long day as well,’ Coric said after both men’s semi-finals were delayed due to rain. 

‘At the beginning I was not there, I was not feeling the ball very well. Then I did find my rhythm. I started to serve better, I started to play much better and I think that was the key to the match.’

Sunday’s final will see the 25-year-old face Tsitsipas, who knocked out world no.1 Daniil Medvedev in the day’s other semi-final.