Martin Brundle becomes ticket inspector in brilliant new Sky Sports F1 advert
Sky Sports have told F1 fans to “enjoy the ride” as Martin Brundle starred as a ticket inspector in a brilliant rollercoaster-themed advert for the new season.
It is now under a month until lights go out on the 2023 campaign at the Bahrain Grand Prix on March 5. And anticipation is building ahead of the new campaign, with broadcasters Sky adding fuel to the excitement with the release of their new promo.
Sky will begin a bumper 23-race calendar with coverage of practice at Bahrain on Friday March 3 ahead of a season full of ‘twists and turns’.
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And the advert – soundtracked by Elvis Presley’s ‘A Little Less Conversation’ – features Toto Wolff and Christian Horner on the pit wall ahead of a possible renewed rivalry between Mercedes and Red Bull this year.
The 40-second clip shows Red Bull, Mercedes and Ferrari drivers battling it out on a fantasy rollercoaster track as fans look on in awe.
There is optimism that the new campaign will not be quite as one-sided in the race for silverware after Red Bull’s Max Verstappen stormed to 15 race wins In 2022.
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(Image: Sky Sports)
And the advert also had fans talking due to commentator Brundle’s brief feature at the very end.
The former F1 driver, a staple of Sky’s coverage on race weekends, plays the role of a ticket inspector in a booth as he pulls down a shutter that says: “It’s only live once.”
And the clip shared on social media was proving an instant hit with F1 fans. One stirred supporter wrote: “This is making me soooo excited for F1 to be back! Can’t wait for that first lights out.”
Some emphasised they ‘cannot wait’ for the new season after seeing the clip, while others mocked the rollercoaster track concept with one writing: “New circuit looks good.”
But there was no room in the promo for popular F1 voice Johnny Herbert, who was axed by Sky as part of the broadcaster’s shakeup ahead of the 2023 season.
Herbert and Paul di Resta have been dropped from Sky’s new line-up, which now includes Brundle, Jenson Button, Nico Rosberg, Naomi Schiff, Damon Hill, Karun Chandhok, Anthony Davidson, Natalie Pinkham, Ted Kravitz, Danica Patrick, Simon Lazenby, David Croft and Rachel Brookes.
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