Meghan Markle close to deal with Dior
Meghan Markle could soon become the ‘Duchess of Dior’ as part of a ‘mega-bucks’ deal with the French fashion house, it has been reported.
As part of the Duchess of Sussex’s efforts to ‘rebrand’ herself, Meghan might be joining the likes of Rihanna as Dior’s new go-to for campaigns, the Mail On Sunday reported, citing an insider.
The source, described as a ‘prominent Beverly Hills socialite’, told the newspaper yesterday night: ‘Meghan is all anyone is talking about.
‘There have been rumours for weeks that she’s about to sign a deal with Dior which has put the gossip mill into overdrive.’
Prince Harry and Meghan announced on Friday that they have ‘mutually’ split from Spotify, tearing up their contract to produce podcasts for the streamer.
The couple had produced a single season of their podcast, Archetypes, that launched in August 2022 under their Archewell Audio podcast wing.
Looking forward, the talent agency Markle is signed with, William Morris Endeavor (WME), otherwise called Endeavor, wants to ‘re-invent’ its client.
‘If she pulls that off, then no one will remember that her silly little podcast got cancelled after one season,’ the ‘socialite’ source added.
A WME insider said that the agency’s chief of talent, Ari Emanuel, has ‘thrown all his energy’ into Markle’s rebrand.
‘We knew the Spotify announcement was coming,’ they told the Mail On Sunday.
‘It might be a shock to everyone else but we’ve been working on the rebranding of Meghan for weeks.’
The source added: ‘The offers have been pouring in, including from other podcast platforms.’
Spotify announced a new ‘multi-layer partnership’ with the Sussexes in December 2020.
‘What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,’ Harry and Meghan said at the time.
After dropping a holiday special, Archetypes debuted in August 2022.
The series saw celebrities including Mariah Carey and Jameela Jamil chat with Markle about the ‘labels that try to hold women back’ across 13 episodes.
Reportedly part of a three-year $20,000,000 deal, Archetypes landed top of Spotify’s most-listened-to charts across the world (and number two in the UK) when it launched.
But in a joint statement, Spotify and Archwell Audio said on Friday: ‘Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.’
Spotify representatives told The Wall Street Journal that executives on both sides had discussed another season given how popular the first one was.
Producers were, however, told ‘in recent weeks’ not to go ahead at a time when Spotify struggles with how to make popular podcasts profitable.
Spotify stressed that dropping Archeytypes had nothing to do with it laying off 200 workers in its podcast division earlier this month.
An insider told Variety that the company dropped the couple as after three years since inking the contract, the couple had made just one programme.
While a source close to Harry and Meghan said they made the decision as they move away from Spotify having exclusive distribution rights over their podcasts.
Archewell Audio says its mission is to produce ‘programming that uplifts and entertains audiences around the world’ as well as ‘spotlight diverse perspectives and voices’.
In December, Archetypes bagged a top podcast award at the People’s Choice Awards.
Writing on the Archewell Audio website at the time, Meghan said: ‘I loved digging my hands into the process, sitting up late at night in bed, working on the writing and creative.
‘And I loved digging deep into meaningful conversation with my diverse and inspiring guests, laughing and learning with them.
‘It has been such a labour of love.’
Representatives of the Duke and Duchess of Sussex, Dior and WME have been approached for comment.