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Australia’s richest individual Gina Rinehart unleashes on Mark Zuckerberg

Australia’s richest individual has taken purpose at Facebook founder Mark Zuckerberg urging him to do extra to fight rip-off accounts impersonating her and different celebrities.

Gina Rinehart in a letter to the Meta CEO mentioned ‘quite a few scammers’ on his social media networks have been utilizing her title and likeness to swindle others out of their cash.

Ms Rinehart penned the November 9 letter on behalf of different celebrities akin to billionaire actual property developer and Meriton CEO, Harry Triguboff, and entrepreneur Dick Smith whose identities had been additionally being utilized by scammers.

Australia's richest peron, Gina Rinehart (pictured), has personally sent a letter to Meta CEO Mark Zuckerberg requesting the conglomerate act on fraudulent Facebook posts

Australia’s richest peron, Gina Rinehart (pictured), has personally despatched a letter to Meta CEO Mark Zuckerberg requesting the conglomerate act on fraudulent Facebook posts

Ms Rinehart wrote the letter to Zuckerberg (pictured) on behalf of Harry Triguboff and Dick Smith

Ms Rinehart wrote the letter to Zuckerberg (pictured) on behalf of Harry Triguboff and Dick Smith 

‘In the previous couple of weeks, I’ve had greater than 750 scams on Facebook, versus just one on Twitter (now often called X) in the identical time ­interval, therefore I’d admire extra efforts taken in making an attempt to ­handle these points,’ she mentioned within the letter.

‘Greater ­motion is required to cease scams and deliberately fraudulent content material from being obtainable and marketed to.’

‘Meta must do extra (as) harmless Australians are falling sufferer to job scams by Facebook.’ 

Ms Rinehardt claimed she personally wrote the letter after Meta, which owns Facebook, Instagram, Threads and WhatsApp, ignored official complaints by her employees.

‘According to the National Anti Scams Centre, Australians reported a file $3.1bn misplaced to scams in 2022. This represents an 80 per cent improve from the yr earlier than,’ she mentioned.

‘The NASC additionally estimates that about 80 per cent of all scams reported embody some type of impersonation of a respectable entity. 

‘This has occurred utilizing me a whole bunch of occasions, and my employees cannot sustain; there are such a lot of,’ Mrs Rinehart mentioned. 

TV personalities Tracy Grimshaw, Karl Stefanovic and David Koch have additionally lately hit out at Meta for not coping with fraudsters utilizing their identities. 

Pictured above is one of the hundreds of scam posts impersonating Ms Rinehardt that she wants taken down

Pictured above is without doubt one of the a whole bunch of rip-off posts impersonating Ms Rinehardt that she needs taken down

Ms Rinehardt claimed she personally wrote the letter after Meta, which owns Facebook, Instagram, Threads and WhatsApp, ignored official complaints by her staff

Ms Rinehardt claimed she personally wrote the letter after Meta, which owns Facebook, Instagram, Threads and WhatsApp, ignored official complaints by her employees

Koch in September informed 2GB’s Ben Fordham he had plans to file authorized fits in opposition to social media platforms that do not take down fraudulent content material.

‘I’m so annoyed with this that I’m trying in the opportunity of defamation in opposition to social media platforms that run these advertisements as a result of it is damaging me,’ the previous Sunrise presenter mentioned.

‘People are getting hoodwinked into this pondering ‘I’ve achieved this since you informed me’.

‘It’s all an enormous rip-off utilizing excessive profile folks and actually trashing our fame within the course of.’

A spokesperson for Meta informed Daily Mail Australia that ‘scammers current a problem in any atmosphere, together with social media’.

‘Meta is continually tackling scams by a mix of expertise, akin to new machine studying strategies and specifically educated reviewers, to determine content material and accounts that violate our insurance policies,’ the spokesperson mentioned.

‘We encourage folks to make use of our in-app reporting instruments once they see any suspicious exercise. We encourage those that have fallen sufferer to scams to achieve out to their native regulation enforcement company.’