Hornby banks on James Bond to get its earnings again on monitor
James Bond and Christmas-themed toy automobile and prepare units will fly off the cabinets this winter, Hornby stated.
The maker of mannequin trains expects a £49.99 Scalextric James Bond 007 racing set and a £79.99 Santa prepare set to be well-liked because it units course for a ‘positive’ second half, with a ‘strong’ order e-book.
The Margate agency has deliberate stronger seasonal promotions than in earlier years however added that ‘like everyone, we are seeing the ramp up into Christmas trade coming later ’.
Key interval: Hornby expects a £49.99 Scalextric James Bond set and a £79.99 Santa prepare set to be well-liked this Christmas
Sales elevated 6 per cent to £23.8million for the six months ended September 30, in comparison with £22.4million in the identical half in 2022 – however have been offset by a dismal £5.1million loss.
Chief government Olly Raeburn insisted there have been indicators his turnaround plan was paying off.
‘In a year of structural and operational change, we are starting to see critical improvements in many areas,’ he stated.
He blamed woes on excessive overheads together with wages and prices associated to adjustments to senior workers.
The shares have been flat at 16p.
