Deliveroo expands into DIY, electrical items and homeware

Deliveroo customers will quickly be capable of get DIY, electrical and homeware gadgets delivered to their door, because the group expands its attain past meals deliveries. 

The meals supply group has already partnered with Screwfix, giving consumers entry to 500 of the DIY retailer’s merchandise with the choice of getting a chisel or screwdriver swiftly delivered to their door.

Deliveroo’s ‘Shopping’ part additionally expands the vary of merchandise provided on its platform by supermarkets like Waitrose, Co-op and Morrisons. 

Rapid: Deliveroo consumers can get DIY, electrical and homeware gadgets delivered to their door

Will Shu, founder and chief government of Deliveroo, mentioned: ‘One additional driver of development would be the growth of our platform to embody retail, corresponding to DIY, homeware and electrical items. 

‘This enhancement of our providing will leverage our current capabilities to deliver extra of the neighbourhood to shoppers’ doorways.’

Stubbornly excessive inflation has pushed many shoppers to chop again on pointless purchases like takeaways previously 12 months, prompting companies like Deliveroo to quickly increase their attain into different fields.  

Deliveroo, which is holding a capital markets occasion at the moment, mentioned it is going to proceed to ‘dramatically increase’ the vary of outlets and merchandise on supply by way of its platform within the coming months. 

It will ramp up choices in the most well-liked ranges, with pet care and toys anticipated to carry out properly. 

Ahead of Christmas, Deliveroo can be launching a brand new software enabling consumers to see festive present offers obtainable at plenty of big-name manufacturers like Boots. 

On its tie-up with Screwfix, Deliveroo, mentioned: ‘Screwfix is the UK’s main retailer of commerce instruments and {hardware} merchandise, that has shops inside 20 minutes of 95 per cent of the UK inhabitants. 

Partnership: 500 Screwfix merchandise at the moment are obtainable by way of Deliveroo Shopping 

‘With Home Improvement set to be an vital class for Deliveroo, Screwfix will be a part of the platform quickly with an preliminary vary of as much as 500 merchandise obtainable, serving to present a fast answer to points at dwelling from plumbing, electrical, adorning and extra.’

Deliveroo mentioned it had seen a sizeable bounce within the variety of searches for non-food merchandise on its platform previously 12 months. 

It mentioned there have been 71,000 month-to-month searches for pet merchandise, 320,000 month-to-month searches for magnificence and private care, and a 76 per cent rise in searches for dwelling equipment previously 12 months.

It additionally claimed to have offered £40,000 value of Apple AirPods between July and September.

Deliveroo’s chief working officer, Eric French, mentioned: ‘Deliveroo is now catering for a wider set of client wants and events.

‘Just as Deliveroo reworked the way in which folks eat, we’re set to do the identical to how folks store, bringing extra of the native neighbourhood to folks’s doorways.’

Investors at Deliveroo’s capital markets occasion at the moment will probably be rigorously scrutinising Shu’s plans to increase the agency’s attain properly past takeaway meals deliveries. 

The group noticed its share worth fall by 60 per cent final 12 months, following its £8billion itemizing on the London Stock Exchange in 2021. 

In October, Deliveroo, which is competing towards the likes of Just Eat and Uber, maintained its full-year monetary steerage, reporting a 5 per cent rise in third-quarter gross transaction worth.

The group, which has round 183,000 eating places and 20,000 grocery websites on its platform, mentioned orders fell 1 per cent in its third quarter, having been down 6 per cent within the first half. 

Deliveroo shares have been up 1.31 per cent or 1.90p to 147.20p on Wednesday afternoon, having risen over 70 per cent within the final 12 months.