Coca-Cola Christmas truck instructed it isn’t welcome in UK county after 2017 feedback

The Coca-Cola Christmas truck has been instructed it isn’t welcome in a single UK county by a number one well being boss.

The festive lorry kicked off its tour on November 23 in Glasgow and has since been noticed in numerous UK cities together with Edinburgh, Gateshead, Leeds, Sheffield and Liverpool. It is unclear the place the truck will find yourself, but it surely has been instructed to remain out of Cumbria after its director of public well being, Colin Cox, stated the sugary drink was “without a doubt” a part of the area’s childhood weight problems drawback.

Mr Cox stated he “stands by” feedback made in 2017 when he lambasted the corporate’s use of the festive season to advertise the fizzy beverage. Speaking to CumbriaStay, he stated: “Coca Cola is exceptionally good at marketing and the Coca-Cola Christmas truck is just one of their many marketing tools. They’re trying to associate sugar syrup, which is what Coca Cola is, with happy, festive times in peoples’ heads.

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“We have an extremely high rate of childhood obesity and sugary drinks are, without a doubt, part of that issue. So, I stand by what I said back in 2017, I do not want to see the Coca Cola Christmas truck in Cumberland this Christmas.”

Mr Cox initially voiced his considerations in an open letter penned alongside the chief of Cumbria County Council Stewart Young. In it the pair declared the massive pink truck wouldn’t be welcome of their county.

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The well being boss has reiterated they are not looking for the van within the northern English area this yr, or in future. Despite the plea, nonetheless, some households dwelling within the county do not appear to agree.

In earlier years when the van has made appearances in Carlisle or Penrith, tons of of households have made the journey to see the long-lasting pink truck for themselves. Those who managed to catch a glimpse have been even rewarded with free samples.

The truck first appeared in Coca-Cola’s “Holidays Are Coming” advert some 26 years in the past earlier than changing into a spotlight of the festive season in actual life.

Organisers usually preserve quiet concerning the lorry’s deliberate route previous to its arrival.

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