World’s rarest honey launches in Selfridges for £1,799

The world’s rarest honey has gone on sale in London, however it’ll set you again £1.799.

Farmed on distant island in New Zealand that may solely be accessed by helicopter, the 230g has launched in Selfridges and Harrords.

The Rare Harvest 2050 MGO Mānuka Honey stands because the rarest and highest grade mānuka honey on the earth, extracted by helicopter from the forests of New Zealand.

These prestigious bottles, hailing from The The True Honey Co  have a restricted version run of simply 1,000 jars.

Known as the last word wellness elixir, the condiment could be consumed in quite a lot of methods, from being unfold on toast to added to a cup of scorching lemon water – and it has unbeatable well being advantages.

Every facet about The True Honey Co.’s ‘liquid gold’ has been rigorously thought-about – from the placement, timing and utmost care for his or her bees, to the elegant design and richness of the jars through which it’s saved. 

The Rare Harvest 2050 MGO Mānuka Honey stands because the rarest and highest grade mānuka honey on the earth, extracted by helicopter from the forests of New Zealand

Independently verified by the UMF™ Honey Association has confirmed this condiments place as the very best UMF™ mānuka honey in world historical past.

Limited portions of the Rare Harvest 2050 jars are actually solely accessible by means of choose companions, Harrods and Selfridges, alongside the earlier collaboration vary: Rare Harvest 1900+ MGO product and Rare Harvest 1700+.

Campbell Naish, Acting CEO on the affiliation, mentioned though thrilling, seeing the Rare Harvest obtain 34 UMF™ got here as little shock. ‘We conduct as much as 3,000 batch assessments every year, throughout greater than 200 manufacturers,’ he defined. 

‘We additionally check non-UMF honey in New Zealand in addition to offshore, to benchmark the efficiency of our members.

‘We know that The True Honey Co. is dedicated to attaining the very best ranking they probably can, have a monitor document of manufacturing excessive ranking honey and have tailor-made their processes to take action. 

‘Like any excessive performing organisation, they’re at all times trying to push the boundaries.’

Morgan O’Shea-Smith, Harrods meals purchaser, mentioned: ‘It’s an honour to be a part of one other world document from The True Honey Co. and this unbelievable mānuka honey now sits proudly in our retailer.’

MGO refers to methylglyoxal, a sugar molecule with particular well being properties, present in most desk honey in very small portions.

In The True Honey Co.’s exceptionally pure, luxurious honeys, the MGO could be over 100 occasions larger.

MGO refers to methylglyoxal, a sugar molecule with particular well being properties, present in most desk honey in very small portions

Honey claiming to have excessive UMF™, or Unique Mānuka Factor (which is a measurement that considers the MGO, together with different properties of the honey) is examined by the UMF™ Honey Association and given a ranking, serving to to make sure that New Zealand is sustaining mānuka honey high quality for customers across the globe.

Jim McMillan (Te Atiawa), the founder and CEO of The True Honey Co., says a jar of his most valuable mānuka honey is scrumptious, notably consumed straight off a spoon.

‘It definitely has a powerful flavour,’ he mentioned. ‘It’s much like toffee – each candy and savoury, with a slight mocha word. I completely adore it. But there’s additionally the expertise of feeling its pure goodness working by means of your physique.

‘Our clients inform us they purchase our Rare Harvest eager to spend money on the most effective of the most effective for optimum well being and wellbeing.’

With just one,000 extremely coveted amber glass jars accessible, every sealed with an opulent hand-turned native timber lid, demand for the Rare Harvest 2050 MGO has already exceeded expectation.

Jim attributes this success to the group’s dedication and the distinctive environmental situations mandatory for producing such high-grade honey.

Half of this extraordinarily limited-edition honey was bought to keen clients – excited by the prospect of a excessive performing honey that’s broadly recognized to spice up immunity, relieve signs of chilly and flu and promote intestine well being – weeks earlier than it launched.

‘I really feel actually happy with our group for his or her enthusiasm and dedication in terms of the manufacturing of ultra-high grade mānuka honey,’ mentioned Jim.

‘To make mānuka honey of this grade takes an distinctive set of environmental circumstances together with the utmost care and a spotlight to the hives and honey maturation course of.’

These distant areas require precision and care, so Jim deploys helicopters to drop the hives into their top-secret areas, the place they keep during the mānuka flowering season earlier than being lifted out, guaranteeing solely absolutely the purest nectar.

This method has been in place for a decade, because the first time Jim noticed a block of mānuka from the sky and thought ‘We ought to produce honey there!’

‘It’s a precision operation,’ Jim defined. ‘Using helicopters means we are able to place our hives in the course of distant dense stands of mānuka – locations roads do not attain – guaranteeing solely absolutely the purest mānuka nectar is sourced.’

Each jar of The True Honey Co.’s Rare Harvest 2050 MGO ( comes with its personal drizzler and is encased in a particular hand crafted mānuka blossom field. 

The True Honey Co.’s chief advertising and marketing officer, Jane Willersdorf, believes those that safe a jar will fall in love with the honey, due to its luxurious style and texture, and revel in its wellness properties.

‘It’s thrilling to share our newest achievement with a number of the world’s most discerning customers – those that recognise the attractive, pure mānuka honey we produce as the perfect on the earth.’