Abba’s hologram present Abba Voyage has pumped £322m into British financial system
Abba‘s hologram present Abba Voyage has pumped £322million into the British financial system – with greater than 1,000,000 tickets purchased at as much as £181.50 every.
The optimistic monetary impression of the Swedish hit-makers’ new enterprise in London has been revealed in a brand new report.
The four-piece band are represented as digital avatars within the widespread attraction at Stratford’s Queen Elizabeth Park in east London, beforehand dwelling of the London 2012 Olympics.
And Abba are evidently making ‘cash, cash, cash’, to cite considered one of their hits, based on the brand new research.
Glittery avatars representing every member are displayed every evening earlier than sell-out crowds.
Avatars of the Abba group members are beamed earlier than crowds within the band’s newly-built venue in east London which has attracted rave opinions and hefty income
The Swedish hit-makers, who cut up in 1982 however put out a brand new album years later, had been seen reunited at Abba Voyage’s London premiere
And a brand new report wanting again over a yr of the Abba Voyage attraction has hauled its optimistic results for the capital.
Strategists Sound Diplomacy and social worth consultancy RealWorth say the gigs on the 3,000-capacity Abba Arena contributed £322.6m in spending across the space.
More than 1million tickets had been previous, priced at round £181.50.
Only 5 extra venues within the capital had been visited extra final yr, the brand new report says.
Abba Voyage showcases so-called ‘Abbatar’ variations of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad.
The 90-minute live performance consists of such hits as Mamma Mia, The Winner Takes It All and Voulez-Vous.
The new financial impression research – commissioned by the present’s producers – steered it had advantages for neighbouring boroughs Newham, Hackney and Tower Hamlets.
Extra spending went in direction of lodging, food and drinks, transport and procuring, researchers discovered.
Avatars of the 4 Abba members are beamed out throughout the venue within the Queen Elizabeth Par, in Stratford in east London, the place the London 2012 Olympics had been held
And the report suggests the Abba expertise has backed greater than 5,000 jobs in London, together with individuals employed on the venue in addition to these in different sectors.
It comes amid figures displaying simply how prepared followers are to fork out ever-increasing quantities for live performance tickets to see such huge artists as Taylor Swift, who brings her record-breaking ‘Eras’ tour to Britain subsequent yr.
The Abba Voyage expertise is heading worldwide after its UK success – after having its London run prolonged, revealed by the Mail.
The gig 5 years within the making takes the viewers again to Abba’s Seventies and Eighties prime.
The Daily Mail’s Adrian Thrills gave the present a four-star overview, acclaiming the avatars for his or her ‘sensible’ look and ‘rocking’ efficiency.
He advised how highlights included a dance medley that includes Lay All Your Love On Me and Summer Night City
It additionally showcases Waterloo which noticed the avatars projected towards classic footage of the band’s 1974 Eurovision triumph in Brighton.
