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Tess and Vernon increase eyebrows after signing large M&S advert deal

They every earn within the area of £300,000 from their high-profile jobs on the BBC.

But Vernon Kay and Tess Daly threat the wrath of Corporation bosses after signing a profitable deal to entrance a Christmas meals marketing campaign for Marks & Spencer. The pair have made a number of clips to share with their Instagram followers to advertise the vary – regardless of the BBC’s strict guidelines about stars cashing in on their fame on the community.

Guidelines say they need to not search to capitalise on their stardom whereas showing on its programmes. However, the deal started whereas Ms Daly was internet hosting Strictly – and she’s going to as soon as once more be watched by hundreds of thousands when she presents the Christmas particular tomorrow.

It is believed BBC chiefs might take a dim view of the festive theme of the Strictly present clashing with that of the meals advertisements.

Meanwhile, Kay, 48, presents the mid-morning slot on Radio 2 after changing Ken Bruce earlier this yr. A BBC supply advised The Mail on Sunday: ‘The guidelines are fairly easy – in case you are BBC workers you aren’t imagined to endorse merchandise. You can doubtlessly do it when your present just isn’t on air.

Vernon Kay and Tess Daly have made several clips to share with their Instagram followers to promote the range ¿ despite the BBC's strict rules about stars profiting from their fame on the network

Vernon Kay and Tess Daly have made a number of clips to share with their Instagram followers to advertise the vary – regardless of the BBC’s strict guidelines about stars cashing in on their fame on the community

Guidelines say they should not seek to capitalise on their stardom while appearing on its programmes. However, the deal began while Ms Daly was hosting Strictly ¿ and she will once again be watched by millions when she presents the Christmas special tomorrow

Guidelines say they need to not search to capitalise on their stardom whereas showing on its programmes. However, the deal started whereas Ms Daly was internet hosting Strictly – and she’s going to as soon as once more be watched by hundreds of thousands when she presents the Christmas particular tomorrow

‘Between them they earn a minimum of £600,000 from their work on the BBC which is paid for by licence payment payers, all of it appears a bit of bit rotten. How a lot cash do they want?’

In one video, the pair, who married in 2003, are seen meals tasting from the vary – together with spring rolls, rooster flat breads, prawn toast and mini rooster burgers – the place they describe themselves as ‘meals ambassadors’ for M&S.

Sitting round a desk with an enormous electrical hearth within the background and sporting tinsel and a hat from a cracker, Ms Daly, 54, says: ‘No one does get together meals in addition to M&S.’

However, followers have been lower than impressed. Commenting on the clip, one wrote: ‘More cash for people who find themselves already grossly overpaid’, whereas one other stated: ‘This is what you name a Christmas bonus.’

Meanwhile, Kay, 48, presents the mid-morning slot on Radio 2 after replacing Ken Bruce earlier this year. A BBC source told The Mail on Sunday: 'The rules are quite simple ¿ if you are BBC staff you are not supposed to endorse products. You can potentially do it when your show is not on air'

Meanwhile, Kay, 48, presents the mid-morning slot on Radio 2 after changing Ken Bruce earlier this yr. A BBC supply advised The Mail on Sunday: ‘The guidelines are fairly easy – in case you are BBC workers you aren’t imagined to endorse merchandise. You can doubtlessly do it when your present just isn’t on air’

Ms Daly’s BBC wage has not been revealed for some years as a result of Strictly is now made by the Beeb’s business arm, BBC Studios, giving bosses a loophole to cease them having to expose her earnings. 

However, she was paid between £350,000-£399,999 in 2016-2017 for her work by the broadcasting firm. Kay’s pay is but to be revealed as he hasn’t been on the BBC lengthy sufficient. 

A BBC spokesperson stated: ‘Presenters declare all business commitments and might proceed with these commitments so long as they don’t affiliate the programme or the BBC with their business actions.’