Bumper 12 months for David Beckham’s empire as gross sales double to £72m
Cashing in: Brand Beckham boosted gross sales to £72.6m
David Beckham’s empire greater than doubled income final 12 months after raking in money from offers together with a controversial Qatar World Cup ambassador position.
Brand Beckham boosted gross sales to £72.6m in 2022, from £34.2m in 2021. Most got here from model partnerships and licensing offers with companies comparable to Maserati.
The newest accounts for DRJB Holdings additionally included fee for the previous England captain’s position on the World Cup in Qatar which led to assaults from critics highlighting Qatar’s human rights file. He reportedly pocketed £10m from the partnership.
The accounts filed with Companies House additionally included income from TV agency Studio 99, which produced this 12 months’s Beckham documentary on Netflix.
Beckham, 48, offered 55 per cent of his enterprise to US group Authentic Brands final 12 months in a strategic partnership price £200m. His enterprise additionally consists of endorsement offers with Tudor watches and his Haig whisky model.
This 12 months he signed a contract with Nespresso and has ‘a wholesome pipeline of latest enterprise’, DRJB mentioned.
His spouse Victoria’s trend label made a revenue for the primary time – accounts confirmed shareholders, together with the Beckhams, put £6.9m into it.
