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Defiant De Beers’ pushes forward with £790m Botswana mine improve

 Diamond big De Beers will go forward with a £790million funding in Botswana regardless of a downturn in demand. 

The Jwaneng mine, the richest on this planet, will likely be transformed into an underground operation to increase its life. 

De Beers, a unit of Anglo American, stated the funding is essential as a result of declining provide of pure diamonds. 

Industry demand has fallen as a result of accelerating reputation of lab-grown gems. Man-made diamonds are cheaper and considered extra moral and sustainable. 

De Beers made an estimated £2.9billion final 12 months, down greater than third in comparison with 2022. 

Sparkling: Chinese model Sui He in a De Beers Christmas ad campaign. The diamond giant has been hit with falling demand due to the accelerating popularity of lab-grown gems

Sparkling: Chinese mannequin Sui He in a De Beers Christmas advert marketing campaign. The diamond big has been hit with falling demand as a result of accelerating reputation of lab-grown gems

The Mail on Sunday reported final month that there are rising fears of a ‘jobs bloodbath’ at De Beers beneath plans to chop prices. In December, Anglo stated it wanted to slash spending. 

De Beers boss Al Cook stated: ‘The global supply of natural diamonds is falling, so moving forward with Jwaneng creates new value for investors.’ 

The mine is owned by Debswana, a three way partnership between De Beers and the Botswana state. 

It produces round 12.7m carats annually. 

The three way partnership stated again in 2018 that it deliberate an funding to increase the mine’s life by 11 years from 2024.