Taylor Swift followers ship room gross sales hovering at Premier Inn

On Jan 12, 2024

Updated: 22:00, 11 January 2024

Pulling in the crowds: Superstar singer Taylor Swift

Pulling within the crowds: Superstar singer Taylor Swift

Taylor Swift’s concert events lifted Premier Inn-owner Whitbread’s lodge room gross sales by 11 per cent within the final quarter.

Chief government Dominic Paul stated demand rocketed inside minutes of her UK tour dates being introduced, boosting efficiency within the three months to the tip of November.

‘In the UK, what we see is when those concerts are announced, our hotels sell out incredibly quickly,’ added Paul. The 34-year-old singer spent 2023 travelling the world on her Eras Tour, smashing data for ticket gross sales and boosting the economies of each metropolis that she visited. She performs a collection of dates within the UK in June and August.

Whitbread has 800 motels within the UK and stated sturdy gross sales continued into the fourth quarter with income per out there room – a key gauge of efficiency – 10 per cent forward of final 12 months.

The firm, which additionally owns meals manufacturers together with Beefeater and Bar + Block, stated food and drinks gross sales grew by 6 per cent 12 months on 12 months.

Whitbread shares rose 2.3 per cent, or 82p, to 3632p.

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