January blues spark largest ever vacation reserving bonanza for journey corporations

On Jan 14, 2024

Holiday corporations are experiencing their largest ever reserving bonanza as Brits dream of escaping the winter freeze and January blues.

Tour operator On The Beach stated a “perfect storm” of poor climate situations and New Year boredom sparked hundreds of bookings on what they dubbed “Super Sunday”.

And they had been additionally anticipating many extra getaways to be snapped up right this moment as we glance to shake off Blue Monday distress. The vacation firm is estimating a 200% improve in site visitors to its web site.

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family on beach — Brits are flocking overseas to flee the chilly (inventory)
(Image: Getty Images)

Zoe Harris, from On the Beach, stated: “Based on the trends we’re seeing so far this month it’s shaping up to be one of the busiest booking months on record.

“With UK weather taking a further turn for the worse we’re anticipating a huge jump in bookings.” Holiday bookings have been steadily rising as tens of millions of Brits returned to work. Bad climate is battering Britain and the Met Office predicts extra snow and freezing temperatures on the horizon.

Brits are bracing for a five-day snowstorm (inventory)
(Image: Getty Images)

The surge comes after the corporate revealed that Antalya in Turkey had knocked Tenerife off prime spot for the preferred winter solar vacation spot this 12 months.

Skyscanner just lately revealed that hundreds of Brits, already tired of the gloomy January climate, are determined to go wherever that isn’t the UK. The journey web site claimed extra Brits than ever are trying to find holidays to “everywhere” when on the lookout for a vacation exhibiting that the nation just isn’t bothered the place it escapes to.

young mother boarding plane — Brits aren’t bothered about the place they go – as long as it is not the UK (inventory)
(Image: Getty Images)

The snow and ice warnings the Met Office issued right this moment, forward of what could possibly be a five-day snowstorm within the UK, might also have had individuals doubling down of their seek for solar.

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