Marc Jacobs returns to revenue in UK in one other success for LVMH
Back to black: During its 40-year historical past Marc Jacobs has referred to as on celebrities together with Kendall Jenner (pictured)
Marc Jacobs has returned to revenue within the UK in one other turnaround success for the French luxurious big LVMH.
The agency is again in style following years within the doldrums when the model misplaced its means and gross sales tumbled.
Since 2017 the agency has been led by Eric Marechalle who moved from LVMH-owned Kenzo. Marechalle has restructured the enterprise by slicing prices and scaling again its runway assortment.
As a outcome the enterprise is flourishing as soon as once more and stays one other instance of how Bernard Arnault – Europe’s richest man – has circled struggling manufacturers underneath his LVMH empire that’s house to Christian Dior, Louis Vuitton and Hennessy.
The French luxurious big purchased a 96 per cent stake in Marc Jacobs International in 1997.
Its newest accounts confirmed it swung again right into a revenue of £258,000 in 2022, having racked up a £51,000 loss the 12 months earlier than.
During its 40-year historical past Marc Jacobs has referred to as on celebrities together with Kim Kardashian, Kendall Jenner and Victoria Beckham to market its merchandise. Actress Helen Bonham Carter and supermodels Naomi Campbell and Kate Moss have featured in advert campaigns.
Marc Jacobs is cashing in on its signature Daisy perfumes, jewelry and tote luggage. It has 280 shops throughout 60 nations and employs 1,300 individuals.
