Judge Judy, 81, stars in Super Bowl magnificence marketing campaign
No matter which crew you are rooting for on this 12 months’s Super Bowl, there isn’t any doubt you may wish to assist Judge Judy in her newest ruling.
The 81-year-old is lending her gavel to a really glamorous case this weekend – when she’s going to take middle stage in a hilarious new advert marketing campaign for E.l.f. Cosmetics that can see her swapping her iconic moniker for the title of ‘Judge Beauty’.
Judy Sheindlin, who is thought to her followers as Judge Judy, stars alongside a number of of Meghan Markle‘s former Suits co-stars within the marketing campaign, by which she oversees a dramatic courtroom case between Rick Hoffman – who famously performed Louis Litt on the authorized drama – and Gina Torres – who performed Jessica Pearson.
In conserving along with her infamously sassy on-screen persona, Judge Judy takes her seat at the beginning of the advert, earlier than declaring: ‘Beauty fades, dumb is endlessly.’
Judge Judy, 81. is lending her gavel to a really glamorous case this weekend – when she’s going to take middle stage in a hilarious new Super Bowl advert for E.l.f. Cosmetics alongside a number of different stars
Judy Sheindlin, higher often known as Judge Judy, will assume the position of ‘Judge Beauty’ as she oversees a dramatic courtroom case between Suits actors Rick Hoffman and Gina Torres
On February 11, E.l.f. Cosmetics might be heading to the courtroom in the course of the recreation’s famously fabulous commercials to advertise its cult favourite product Halo Glow Liquid Filter
A somewhat dramatic voiceover then describes the circumstances of the ‘authorized’ battle between the 2 Suits stars, revealing that Hoffman is pursuing a case in opposition to his boss, Torres, as a result of she has been ‘overspending on magnificence’.
‘She is losing firm funds on overpriced make-up,’ Hoffman declares within the sassy advert marketing campaign, the place he accuses Torres of utilizing make-up that was somewhat too costly – and shopping for it with firm cash.
‘Pricey make-up is a rip-off, like {couples}’ remedy, or boundaries,’ Hoffman quips, channeling his famously brash Suits character.
And after all, Judge Judy needed to get in on the motion, saying, ‘You’re telling me it’s essential spend $92 on basis? Don’t pee on my leg and inform me it is raining.’
Judge Judy then finds Torres responsible of reckless spending – earlier than handing down her sentence: a bottle of E.l.f.’s $14 Halo Glow Liquid Filter.
However she could not resist the chance to take one other dig at Torres, jokingly telling Hoffman that ‘no make-up can cowl up irritating’, earlier than the narrator says: ‘Judge Judy serves eyes, lips, info.’
Suits began in 2011 and ran for 11 seasons, earlier than experiencing a significant resurgence when it was added to Netflix
‘She is losing firm’s funds on overpriced make-up,’ Hoffman introduced within the sassy advert marketing campaign
Judge Judy discovered Torres (left) responsible of reckless spending – however the sentencing wasn’t harsh. Even Suits famous person Sarah Rafferty (proper), who performed the notorious Donna, makes an look within the advert
Unfortunately, Markle doesn’t seem within the cosmetics industrial, however there are many different stars, together with Meghan Trainor, who performed a courtroom reporter
Although it’s Hoffman and Torres who’re pressured to resist Judge Judy’s withering critiques, they aren’t the solely A-list names to make an look within the advert – which additionally sees their fellow Suits alum Sarah Rafferty, who performed the notorious Donna, making a cameo.
Unfortunately, Markle doesn’t star within the cosmetics industrial, however there are many different well-known faces, together with Jury Duty’s Ronald Gladden and Meghan Trainor, who performs a courtroom reporter.
Suits began in 2011 and ran for 11 seasons, earlier than experiencing a significant resurgence when it was added to Netflix final 12 months – prompting a bunch of hypothesis that there might be a reboot within the close to future.
But, after all, E.l.f. is hoping that viewers see the true star of the present as its Halo Glow Liquid Filter, which has confirmed to be a viral hit with magnificence influencers on TikTok.
It was E.l.f.’s best-selling product in 2023 and has racked up greater than 422 million TikTok views.
One unit is reportedly offered each 4 seconds, cementing its spot as a viral sensation.
Many of the model’s wildly reasonably priced merchandise are beloved for appearing as dupes to standard costly make-up.
Many of the model’s reasonably priced merchandise are beloved for appearing as dupes to standard costly make-up
The $8 tinted lip oil has acquired comparisons to Dior Lip Glow ($40) however is offered for a fraction of the worth
The actual star of the present was Halo Glow Liquid Filter, which is a giant hit with make-up influencers on TikTok and is the model’s best-selling product
Halo Glow has been in contrast to Charlotte Tilbury’s viral Flawless Filter Foundation ($49).
The $13 Camo Liquid Blush is much like the $41 Rare Beauty Blush and the $8 tinted lip oil has acquired comparisons to Dior Lip Glow for $40.
On February 11, the Gen Z-beloved model is dropping limited-edition merch, together with a sweatshirt, child tee and sweetness pouch.
There’s additionally the Gloss, Glow & Go product bundle with Halo Glow Liquid Filter, Lash XTNDR Mascara, Glow Reviver Lip Oil, Suntouchable All Set for Sun SPF 45, Power Grip Primer ($53).
After the massive recreation, Judge Judy will nonetheless be doing her job within the courtroom, because the model gears as much as launch content material together with the daytime TV MVP.