Searches for low and no alcohol drinks proceed to develop, says Ocado

Demand for low and non alcoholic drinks continues to rise as shoppers keep dry past January, says Ocado.

Data shared with This Is Money exhibits that searches all through January for alcohol options had been up considerably from the earlier yr.

Searches for low alcohol lager elevated by 102 per cent between January 2023 and January 2024, whereas low alcohol pink wine rose by 48 per cent.

Ocado says searches for low or no alcoholic drinks have soared since January 2023 

Searches for non-alcoholic white wine soared 119 per cent whereas non-alcoholic drinks normally had been up 40 per cent.

There has been a gradual decline within the variety of Britons ingesting alcohol in recent times.

A current report by hospitality analysis organisation KAM discovered 5.2million fewer UK adults drank weekly in 2023 than in 2021.

Young persons are additionally more and more moderating their consumption, or shunning alcohol fully – with two in 5 aged underneath 25 saying they’re non-drinkers.

There are actually extra options than ever, and Ocado stated it has elevated its personal vary by a 3rd over the previous 18 months to cater to elevated demand.

A survey commissioned by Ocado discovered that nearly half of shoppers plan to proceed ingesting alcohol options past the tip of January. 

One in three stated the elevated selection had been a key think about lowering their alcohol consumption.

Adnams Brewery advised This Is Money that Ghost Ship 0.5 per cent, which it launched in 2018, now accounts for 26 per cent of gross sales of the ale.

Sales have surged a lot it’s now the second-best promoting beer in its complete vary, solely behind the 4.5 per cent model of Ghost Ship.

Similarly, Guinness Zero has proved a success with drinkers. Last summer season, proprietor Diageo introduced it will intention to triple manufacturing of its zero-alcohol model in response to altering tastes.

The drink, which launched in 2021, is on track to account for 10 per cent of all Guinness gross sales in Ireland within the coming years.

It was additionally the highest alcohol different drink for Ocado consumers, with searches up 50 per cent year-on-year.

Sales of the product elevated by 12 per cent over the interval.

It was adopted by Lucky Saint lager, the UK’s largest devoted alcohol-free beer model, and Beck’s Blue.

Overall low and no-beer volumes had been up 23 per cent year-on-year, whereas low to no-cider elevated 12 per cent. 

Oscar Biggs, purchaser for No/Low at Ocado Retail stated: ‘Dry January used to imply moderation for a month earlier than transferring again into previous habits, however that is not the case. 

‘We’ve elevated our vary of no/low drinks by 21 per cent year-on-year, in response to buyer demand for alcohol-free options.

‘Sales of alcoholic merchandise stay sturdy however the hole to no/low is closing, so we’re persevering with to develop our vary of each no/low alcohol and alcoholic beers, ciders, wines and spirits to make sure Ocado has one thing for everybody.’