Kanye West divides followers after blowing $7MILLION on a Super Bowl advert
But if his Alexander McQueen designed crucifix masks hadn’t already commanded sufficient consideration, the zero-budget business filmed to advertise a brand new merchandising marketing campaign actually did.
The 25-second clip, apparently filmed on a cell phone, finds West – his voice clearly affected by newly fitted titanium dentures – urging viewers to go to his Yeezy web site as he travels within the backseat of a automobile.
‘Since we spent all the cash on the business spot we truly did not spend any cash on the precise business,’ he admits. ‘But the concept is I would like you to go to Yeezy.com, and I obtained some sneakers, and ummmm… that is it.’
Kanye West loved a victory of kinds on Sunday night after spending $7million of his personal cash to share a do-it-yourself video through the Super Bowl
The 25-second clip, apparently filmed on a cell phone, finds West urging viewers to go to his Yeezy web site as he travels within the backseat of a automobile
Brands together with Dunkin’ Donuts, Mountain Dew, Uber Eats and Oreo spent a mean $7million apiece to safe an promoting spot throughout Sunday night’s Super Bowl – watched by 114million throughout the globe.
But whereas West’s weird do-it-yourself addition to the TV schedule was at odds with the shiny, big-budget commercials that aired on Sunday, some followers claimed it was a stroke of promoting genius.
Taking to X, previously Twitter, one impressed viewer wrote: ‘The genius that’s Kanye West. Put a business on the Super Bowl that can pattern past the Super Bowl.’
A second added: ‘Greatest Super Bowl business there may be.’
While a 3rd admitted: ‘I did not watch the Superbowl however I’ve seen this advert 3 occasions. Pretty genius of you truly.’
Elsewhere a fourth wrote: ‘Ye’s #Superbowl business is the mosy Ye business ever.’
The advert gave the impression to be a intelligent advertising and marketing ploy after West – who has rebranded himself because the abbreviated Ye – withdrew his newest album, Vultures 1, from streaming platforms and modified its cowl artwork.
Sunday’s business prompted followers to go to his web site, the place new album associated merchandise is that can be purchased. The album returned to streaming platforms on Monday morning.
Sunday’s business prompted followers to go to his web site, the place merchandise for his new album Vultures 1 is that can be purchased
While West’s weird do-it-yourself addition to the TV schedule was at odds with the shiny, big-budget commercials that aired on Sunday, followers claimed it was a stroke of promoting genius
The outlandish rapper was in attendance at Allegiant Stadium in Las Vegas as Kansas City Chiefs triumphed over San Francisco 49ers to assert their third title in 5 years
West stepped into enemy territory as he arrived to the Super Bowl on Sunday – the place his rival Taylor Swift and ex-wife Kim Kardashian had been each in attendance.
The rapper was fully in disguise as he headed to the large sport hand-in-hand together with his spouse Bianca Censori.
He wore a crucifix masks by Alexander McQueen, black leather-based jacket, and shiny leather-based trousers whereas Bianca sported a jacket and shiny hooded accent.
The designer masks was positioned snugly over his head masking and was maybe worn in tribute to the late designer, who died on February 11, 2010.
Kanye’s marriage to Kim formally led to 2021, and he or she has since begun courting Odell Beckham Jr.