Heinz launches new flavour in time for Valentine’s Day – and followers are ‘excited’

Just in time for Valentine’s Day, Heinz teamed up with Cathedral City to create a tacky beans in a can.

On February 14, round 500 fortunate followers can have the prospect to do that new style sensation. But don’t fret in the event you miss out, they’re going to be accessible in outlets from February 21.

Heinz’s analysis reveals almost half of Brits (47%) assume beans and cheese are the most effective meals combos. On common, we eat baked beans 57 instances a 12 months, which is greater than as soon as per week.

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Plus, 64% of individuals agree cheese makes the beans style even higher – so it seems like this new flavour combo is a winner.

Cheesy Beanz from Heinz
This is an absolute game-changer

On Valentine’s Day, you may seize a restricted 500 cans of a particular deal with on for £1.80 if you cannot wait to strive them. They’ll be in outlets in every single place from February 21, so you may see in the event you like them too.

Loads of Brits on X, previously Twitter, are already saying they love “cheesy beans”.

Alessandra de Dreuille, from Heinz, stated: “We know Brits absolutely love pairing Beanz with cheese and so we’re thrilled to finally announce our partnership with Cathedral City – bringing Beanz lovers up and down the country the ultimate perfect match.

“And what higher time to launch this tacky duo than within the run-up to Valentine’s Day!

“Whether you’re celebrating with your friends, partner, family or even your pets, you can be sure to find love with Heinz Cheesy Beanz.”

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This comes as Heinz introduced the return of an iconic flavour. The limited-edition Tikka flavoured beans, together with the frozen Heinz Beanz Bowls and Heinz Beanz Nuggetz and Burgerz are hitting cabinets.

Taking to X, previously Twitter, followers have been hyping up the flavours. One excited shopper wrote: “The new Heinz Beanz flavours are amazing. So far they’re all excellent.”

The launch follows analysis from Heinz which revealed 40% of Gen Z and Millennials say they’ve elevated their consumption of beans over the past two years and 41% now look to make use of beans as a supply of protein.

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