easyJet strives to sort out gender stereotyping and encourage girls to hitch aviation
easyJet is striving to sort out gender stereotypes inside aviation – because it emerged over half of youngsters of major faculty age (52%) consider that being a pilot is a task primarily for males.
The airline is launching its 2024 Pilot Training Program with this new video – filmed at a major faculty, and asking a gaggle of seven-year-olds to behave out some frequent careers.
From mechanics and nurses, to builders and pilots, the pupils at St Alban & St Stephen Primary School, in Herts., had a good time as they dressed up in outfits, and adopted voices to mirror what they imagined folks in these professions to sound like.
One younger boy placed on a high-pitched voice as he pretended to be a nurse, sporting an extended, blonde wig. And two women chimed in unison: “We are builders and we’re both very grumpy” – with faux moustaches caught to their higher lips.
When it got here to appearing out being a pilot, the girls and boys alike all dressed up as males, describing these within the position as “big” and “tall”, with names corresponding to “James” and “John”.
So it got here as a shock to the pupils once they had been visited by a real-life feminine pilot from easyJet – with most of the younger women seen grinning, and giving an enormous thumbs-up.
(Image: PinPep)
Alongside the video, analysis was carried out of two,000 dad and mom, and their major faculty aged youngsters, asking kids about what they think about to be sometimes “male” and “female” careers.
Builders, mechanics, and lorry drivers topped the male checklist, whereas jobs corresponding to beauticians, hairdressers, and nurses had been sometimes assigned to females.
And virtually half of the mums and dads polled (47%) reckon their children have already fashioned an opinion on the careers obtainable to them. Meanwhile, 59% assume there may be nonetheless a mistaken perception {that a} profession as a pilot is one thing for males, and never girls.
Captain Rebecca Epton, an easyJet pilot, stated: “This research clearly shows children are still forming opinions on the jobs available to them at a very young age, with views still reflecting outdated gender stereotypes.
“With over two-fifths of children still never having seen a female pilot, it was a wonderful opportunity to meet the children from St Alban & St Stephen Primary School, and ensure we’re inspiring all children to reach their full potential.
“This is something easyJet has been focused on for a number of years, with our pilots visiting hundreds of schools and colleges across the country to challenge these stereotypes at school age – and is something we’ll continue to do alongside other action, to ensure we are driving increased diversity within the profession for the long term.”
TOP 15 JOBS KIDS THINK ARE TRADITIONALLY MALE:
- Builder
- Lorry driver
- Mechanic
- Football participant
- Firefighter
- Plumber
- Electrician
- Farmer
- Engineer
- Astronaut
- Pilot
- Police
- Doctor
- Scientist
- Chef
TOP 15 JOBS KIDS THINK ARE TRADITIONALLY FEMALE:
- Nurse
- Hairdresser
- Beautician
- Florist
- Teacher
- Singer
- Librarian
- Cabin crew
- TV presenter
- Vet
- Dentist
- Author
- Doctor
- Chef
- Scientist
