Kellogg’s boss says struggling households eat ‘cereal for dinner’ sparking outrage
Kellogg’s boss Gary Pilnick has sparked outrage after suggesting struggling households eat “cereal for dinner”.
The millionaire was in comparison with French queen Marie Antoinette, who infamously mentioned “let them eat cake”, after his “tone deaf” tip.
He claimed it will be “much more affordable”, including: “Cereal for dinner is something that is probably more on trend now. And we would expect to continue as that consumer is under pressure.”
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But the “shameful” soggy suggestion from the CEO, who made greater than £3.2million final yr, prompted an enormous outpouring of anger.
(Image: Getty Images)
Critics claimed his message was: “Let them eat flakes”. Labour MP Jon Trickett fumed: “Kellogg’s boss says poor people should eat cereal for dinner.
“I’ve got a better idea. Tax profitable companies properly and make sure everyone in our country can access a good evening meal?”
Author Marianne Williamson mentioned: “Advertising to hungry people that cereal might be good for dinner is not ‘meeting people where they are.’ It’s exploiting the hungry for financial gain.”
(Image: Getty Images/iStockphoto)
One social media critic mentioned: “What the hell kind of dystopian hellscape is this? Give the peasants cereal for dinner!”
US Democratic Party senator Peter Welch raged: “People don’t need to eat cereal for dinner, they need corporations to stop ripping them off.” Another critic wrote: “These out-of-touch scumbags probably haven’t been inside a supermarket in decades.”
The agency, which makes Corn Flakes, Frosties, Special Ok and Coco Pops, has been working US adverts with the slogan, “Give chicken the night off”.
(Image: Kelloggs)
Mr Pilnick instructed CNBC: “Consumers are under pressure… so we’re advertising about cereal for dinner, if you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable…
“In basic, the cereal class is a spot that a variety of of us may come to, as a result of the worth of a bowl of cereal with milk and with fruit is lower than a greenback. So you’ll be able to think about why a shopper underneath strain may discover that to be an excellent place to go.”
Kellogg’s has been approached for comment.
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