Chelsea set to nominate Man United’s American media chief

Phil Lynch, the Manchester United media chief blasted by Gary Neville, is becoming a member of the American revolution at Chelsea.

The Old Trafford exec was accused of ‘creating robots on off the pitch’ by the ex-United defender after a video emerged in 2021 of him explaining how the membership works with gamers on social media.

Mail Sport understands that American Lynch, who handed his discover in at Old Trafford final month, might be taking over the position of worldwide head of digital for BlueCo, the US-consortium that acquired Chelsea in 2022 and which additionally owns French aspect Strasbourg. It is believed he might be primarily focussing on Stamford Bridge and can turn into the primary exec to maneuver between the golf equipment since chief government Peter Kenyon made the change in 2003.

Lynch’s exit shouldn’t be understood to be linked to the arrival of Sir Jim Ratcliffe and INEOS at United, after they acquired a 25 per cent stake within the Premier League giants and vowed to make efficiency on the pitch a precedence. 

However, his departure will give Ratcliffe and the brand new arrivals the choice to restructure a key aspect of United’s operation, ought to they select to take action.

Man United’s media chief Phil Lynch (above) has handed in his discover and set to affix Chelsea

The American opened up on strategies the membership makes use of with gamers on social media in 2021

Gary Neville was left unimpressed by what he heard, telling Lynch to ‘get the f@@ok away’

In his time as chief government of media, Lynch was chargeable for all of United’s output together with MUTV, the membership’s TV channel, its App and social media channels. 

After overseeing substantial progress following his arrival in 2017, he switched into a brand new position as chief government officer of digital merchandise and experiences, with a deal with the likes of NFTs, crypto and rising digital engagement instruments.

He turns into the most recent American to affix co-owners Todd Boehly and Behdad Eghbali at Stamford Bridge. The duo have additionally introduced within the likes of chief government Chris Jurasek and Tottenham business boss Todd Kline.

In the 2021 public storm Lynch, a former Sony exec, defined how United tried to affect fan opinion of its gamers. 

‘We pull, twice a day, fan sentiment graphs for every one of our players,’ he defined. ‘We have certain thresholds that alert us when we see fan sentiment going one way — be that a personal issue, an on-pitch performance issue and when that happens, we then start to work with the player and his team individually to try and counter that narrative a little bit.’

That prompted former captain Neville to watch: ‘Creating Robots on and off the pitch! Get the f**k away from them. It’s a soccer membership. He makes controlling followers sound like he’s attempting to win a basic election!’.

Lynch turns into the most recent American to affix co-owners Todd Boehly (above) and Behdad Eghbali at Stamford Bridge

It might be attention-grabbing to watch how lengthy expires earlier than Lynch arrives in West London. He continues to be working at United and is serving a interval of gardening depart. 

As has been reported, United are presently in a standoff with Newcastle over the state of affairs with sporting-director-in-waiting Dan Ashworth, who needs to maneuver from the north east to Old Trafford. 

Omar Berrada, who’s becoming a member of United from City, is anticipated to reach in the summertime following ‘grown up conversations’ between the 2 rivals.