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Government hires M&C Saatchi to energy NatWest shares sale

Natwest sale: M&C Saatchi has been tasked with attracting a ‘new generation of investors’

Natwest sale: M&C Saatchi has been tasked with attracting a ‘new generation of investors’ 

Ministers have known as on the promoting company behind Margaret Thatcher’s ‘Labour Isn’t Working’ marketing campaign from the Seventies to drum up help for the NatWest share sale this summer season.

M&C Saatchi has been tasked with attracting a ‘new generation of investors’ and can publicise the sale together with the market analysis agency Walnut Unlimited.

A Government spokesman mentioned yesterday: ‘We have brought M&C Saatchi and Walnut Unlimited on board for their extensive expertise.’

Chancellor Jeremy Hunt mentioned in November that he goals to promote extra of the taxpayers’ 33pc stake in NatWest.

The lender – then RBS – was given a £45billion bailout in 2008, leaving the Government with an 80 per cent stake that has been steadily whittled down.