M&S launches knickers with built-in padding

It’s the nation’s favorite bra retailer, promoting 45 each minute, however this season Marks & Spencer is having a go at lifting one other a part of the feminine anatomy.

The retailer is launching knickers with built-in padding to provide backsides a little bit of oomph.

They might be accessible from May in 35 shops and on-line at £15 a pair. They are designed with two detachable convex pads that sit atop the wearer’s buttocks to create a curvy silhouette.

‘We’re doing for bums what we have accomplished for boobs for years,’ says Soozie Jenkinson, head of lingerie design at Marks & Spencer.

The retailer could also be dominant within the UK bra market, however, she says, it is perky rears that customers are demanding proper now.

It’s the nation’s favorite bra retailer, promoting 45 each minute, however this season Marks & Spencer is having a go at lifting one other a part of the feminine anatomy. The retailer is launching knickers with built-in padding to provide backsides a little bit of oomph

Kim Kardashian (pictured above on the Vanity Fair Oscars Party) popularised the bigger rear

‘We’ve had requests from each UK and worldwide clients,’ says Ms Jenkinson, who calls the pants the ‘BBS’ – bum-boosting shorts.

The reputation of larger rears is, partly, a results of the Kim Kardashian impact.

The ample-bottomed US actuality TV star has helped shift the feminine physique best away from the petite posteriors of the nineties and noughties in the direction of an hourglass look. And loads of girls are prepared to go to excessive lengths to get it.

In 2021, practically 400,000 girls worldwide had a Brazilian Butt Lift, surgical procedure which takes fats from elsewhere within the physique and pumps it into the underside.

According to the International Society of Aesthetic Plastic Surgery it is a 20 per cent rise on 2017, regardless of it costing greater than £7,500 and having the best mortality charge of any beauty surgical procedure.

While your common M&S buyer may not go to the lengths of getting surgical procedure, they could nonetheless need a perter backside. 

But the shop cannot declare to be the primary to inventory the ingenious pant answer.

Ms Kardashian’s underwear label Skims presents padded pants, as does the shapewear model Spanx.

But that is fairly a gear shift for M&S, a bellwether model for nationwide procuring habits. Its best-selling underwear is at present high-leg briefs.

Ms Jenkinson provides: ‘We’re going out extra and it is making us take into consideration lingerie options to assist us dress up once more. Our underwear providing displays not simply adjustments in style and way of life but in addition in physique form.’