The cult of Putin: How Vladimir has used energy to rule unchallenged
- Putin has led Russia as President or Prime Minister for nearly a quarter-century
- The Kremlin chief spent twenty years crafting a coup-proof cult of persona
- But one important query stays: simply what will occur when he is gone?
The individuals of Russia are voting in presidential elections this weekend, however this can be a political contest whose consequence we are able to declare earlier than a single poll field is checked.
Incumbent Vladimir Putin, who has been on the helm in Moscow both as President or Prime Minister for nearly a quarter-century, will prolong his tenure as Russia’s chief till no less than 2030 – and probably on to 2036.
But many suppose the person who purports to carry Russia’s safety and prosperity above all else is in reality creating the circumstances for its downfall.
The Kremlin chief has spent twenty years crafting a cult of persona that pervades each facet of Russian politics and society, preaching unity whereas sowing division, distrust and concern to eradicate any different to his dominion.
His techniques have undoubtedly strengthened his place as one of many world’s strongest and entrenched leaders, however go away one important query unanswered: simply what will occur when he is gone?
Here, MailOnline examines the strategies and mechanisms by which the longtime Russian President rallied a nation round him and constructed trendy Russian society on the inspiration of his private political outlook.
And we discover what would possibly unfold after Putin’s inevitable exit – from the unlikely emergence of a tentative and fragile democracy to the eruption of civil warfare among the many elites plunging the nation into chaos.

Incumbent Vladimir Putin , who has been on the helm in Moscow both as President or Prime Minister for nearly a quarter-century, will prolong his tenure as Russia’s chief till no less than 2030

FILE – Acting Russian President and presidential candidate Vladimir Putin prepares to solid his voting poll at a polling station in Moscow Sunday, March 26, 2000

File picture dated 17/4/2000 of Vladimir Putin with Tony Blair throughout his go to to 10 Downing Street, London

Putin has been in energy, as president or prime minister, for almost a quarter-century

Russian President Vladimir Putin speaks throughout a live performance marking the anniversary of the annexation of Crimea, on March 18, 2022 in Moscow, Russia
How did Putin construct his persona cult?
For many within the West it is laborious to think about a time when Putin wasn’t a scowling hawk with a questionable invoice of well being.
But when the Russian President first got here to energy in his mid-40s he was a match, articulate and youthful chief – a stark distinction to his aged, alcoholic predecessor Boris Yeltsin and the greyed and balding Soviet-era chiefs.
Putin was a huntsman, a black belt in Judo and a cerebral debater – a picture which he went to nice lengths to develop and show earlier than the Russian individuals.
Images of Putin effortlessly tossing martial arts consultants over his shoulder, galloping bare-chested on horseback and plunging stone-faced into icy lakes have been routinely plastered on billboards and beamed into the residing rooms of each citizen.
While cultivating this aura of a sturdy and virile macho man with the thoughts of a chess grandmaster main Russia to glory, the president additionally offered himself as having an ethical compass rooted in Orthodox Christian values and, maybe extra importantly, in conventional Russian nationalism nationalism.
Putin imbued his speeches and addresses with Russia’s collective reminiscence of historic wrestle, leveraging the nationwide id and satisfaction derived from the survival of limitless hardships like Bolshevism, the Great Patriotic War (World War II) and the autumn of the Soviet Union.
Over time he got here to signify a bulwark towards the perceived exterior menace of a morally reprehensible, neocolonial and duplicitous West – a story now central to his presidency – as he oversaw the revival of Russia’s economic system and in addition pledged to crack down on terrorism at house.
But such a venerable, can-do-no-wrong persona solely stays as long as it can’t be thrust underneath the microscope by critics, opponents and free-thinkers.
And so Putin, a product of the USSR’s safety providers well-acquainted with the shady dealings that enabled crooked businessmen and second-string politicians to safe untold fortunes on the nation’s expense, set about setting up a system that revolves round him – and stamping out anybody who dared posit an alternate.
A ruthlessly monitored community of state tv channels, information organisations and lately social media influencers feed the Russian public a gentle weight loss plan of homogenised pro-Putin content material, whereas the movement of knowledge from the skin world is lowered by media watchdog Roskomnadzor to a minuscule trickle.
Russian establishments nonetheless endure from rank-and-file corruption following years of perversion whereas Moscow’s deeply entrenched safety providers wield unbelievable affect over the judiciary, regulatory our bodies and police pressure.
They manipulate authorized proceedings, stifle unbiased media, and goal any and all people deemed subversive to the regime.
From former physicist and opposition politician Boris Nemtsov, who was shot 4 instances within the again simply metres from the Kremlin in 2015, to Wagner chief Yevgeny Prigozhin whose aircraft exploded and plummeted out of the sky final yr, and Alexei Navalny, the dissident founding father of the Anti-Corruption Foundation who ended up useless within the depths of an Arctic jail simply weeks in the past… difficult Putin may be very clearly hazardous to at least one’s well being.

Putin was a huntsman, a black belt in Judo and a cerebral operator – a picture which he went to nice lengths to develop and show earlier than the Russian individuals

Russia’s Prime Minister Vladimir Putin (prime) attends a judo coaching session at Top Athletic School in St. Petersburg December 18, 2009. Picture taken December 18, 2009

Russian President Vladimir Putin takes a dip within the ice chilly water of Lake Seliger in the course of the celebrations of the Epiphany Orthodox vacation on the Nilov Monastery on Stolobny Island in Russia, 19 January 2018

Russian Prime Minister Vladimir Putin rides a horse throughout his trip outdoors the city of Kyzyl in Southern Siberia on August 3, 2009

Russian President Vladimir Putin lays flowers at a memorial to the Hero Cities of the Great Patriotic War towards Nazi Germany, by the Kremlin Wall on the Defender of the Fatherland Day in Moscow, Russia, February 23, 2023
What will occur when Putin is gone?
Predicting the way forward for nations is an nearly unattainable and undoubtedly perilous job – one which leaves these prepared to try it ripe for ridicule and criticism when coverage errors, contingency and probability conspire to show them incorrect.
But there may be one factor of which we will be certain – Putin is not going to stay eternally and his persona cult has an expiry date, regardless of how a lot the Russian elite might fake in any other case.
At this level, it’s extremely unlikely Putin will resign his put up. He doesn’t seem like a person with a retirement plan, not least as a result of a voluntary resignation would see him left unacceptably weak – to his present allies simply as a lot as his lengthy, lengthy checklist of enemies.
And, given his systematic consolidation of energy and intensive safeguarding measures of the previous twenty-plus years, its additionally troublesome to see how anybody might mount a profitable coup, suggesting Vladimir Vladimirovich might be going to die whereas in workplace.
So, whereas we can’t present a clairvoyant studying of Russia’s destiny past the lifespan of its incumbent president, we are able to submit with affordable confidence three broad eventualities, every of which carries profound implications for the way forward for its individuals.
Civil warfare for the elites, ache for the individuals
A considerably unlikely however nonetheless eminently believable situation, the demise of Putin whereas in workplace – or maybe the collapse of his regime within the case of an eventual defeat in Ukraine – might see the higher echelon of Russia’s political construction quickly descend into bitter battle.
By cracking down on political and social dissent at each stage, Putin has created a caste of sure males, a lot of whom might harbour private reservations, doubts or downright resentment in the direction of him however are in the end too fearful, or just powerless, to voice it in public.
Meanwhile, Putin’s allies occupying key roles within the presidential administration, armed forces and safety providers are rigorously positioned and will be dismissed or demoted into obscurity with a click on of Putin’s fingers.
But with no clear successor, the president’s demise might set off an inner maelstrom, pitting people and factions throughout the political institution towards each other.
Should this proceed unchecked with factions unable to choose a figurehead, rich oligarchs, highly effective army figures and influential safety chiefs might discover themselves embroiled in a messy, cruel battle to settle the subsequent Kremlin chief.
In this situation, life for Russia’s long-suffering residents will solely decline, with Putin’s eventual successor prone to find yourself as he who was merely in a position to seize the initiative and act most ruthlessly.

Russian President Vladimir Putin speaks with Russian Defence Minister Sergei Shoigu throughout a wreath laying ceremony on the Tomb of Unknown Soldier in Moscow, Russia, Wednesday, June 22, 2022, marking the 81st anniversary of the Nazi invasion of the Soviet Union

Russian President Vladimir Putin provides a speech in the course of the Victory Day army parade at Red Square in central Moscow on May 9, 2023




It is cheap to anticipate Putin’s exit might effectively see a brand new authorities type behind a selected chief with none cataclysmic penalties (1L – 2R: Nikolai Patrushev, Secretary of the Security Council, Russian Prime Minister Mikhail Mishustin, Moscow Mayor Sergei Sobyanin, Federal Security Service director Alexander Bortnikov)

Russian service members participate in a army parade on Victory Day

Faint although it’s, we are able to maintain out hope that the way forward for Russia could also be brighter than the dim petrochemical-fuelled glow preserving Putin’s lights on within the Kremlin immediately
Putin dies however his flawed system stays
Hard although it’s to think about a Russia with out Putin, most analysts level out that earlier transitions of energy, nonetheless delicate, have been largely secure.
When Stalin died after nearly 30 years of rule which noticed tens of millions of Soviets perish in famine, labour camps, massacres and executions, it was the First Secretary of his Communist Party Nikita Khrushchev who rose to the highest.
Khrushchev efficiently managed the complicated inner politics, alliances and rivalries to emerge as a brand new chief, denouncing Stalin’s atrocities and ushering in a brand new period of financial reform and restricted political leisure often called the ‘thaw’.
Even the monumental transition of energy from the final Soviet president Gorbachev to Putin’s predecessor Yeltsin unfolded comparatively peacefully.
Though the radically liberal, Nobel Peace Prize-winning Gorbachev survived a failed coup try in August 1991, his energy had been irrevocably undermined. Centralised Soviet energy collapsed and he resigned later that yr, successfully signalling the top of the Soviet Union.
Yet Yeltsin, despite financial free-fall and rampant gangster capitalism, was in a position to forge a brand new path and led Russia into a brand new period of independence and restricted democracy.
With this in thoughts, it’s affordable to anticipate Putin’s exit might effectively see a brand new authorities type behind a selected chief with none cataclysmic penalties.
It is way more durable to foretell who this chief is perhaps, although given the aforementioned significance of the safety equipment they might effectively be a prime technocrat – somebody with a safety background who wields vital political affect, probably from Putin’s interior circle.
Alternatively, Putin nonetheless maintains shut hyperlinks with a handful of extremely skilled and completed politicians who would guarantee some continuity following a transition whereas preserving the present energy buildings.
But though this situation guarantees a semblance of stability on the floor, Russia is prone to stay mired in an authoritarian system inbuilt Putin’s picture as the subsequent chief seeks to consolidate energy earlier than opening the door for any real political reform.
An extended and harmful highway to democracy
Though there are many Russians who harbour aspirations for a political rebirth, the emergence of a liberal, democratic authorities in Russia stays a really distant prospect.
Years of Putin’s repression have decimated opposition voices and perverted Russia’s establishments, whereas his internet of authoritarian laws and the ubiquity of the safety providers appear nearly insurmountable obstacles to significant change.
Even if the transition of energy from Putin unfolds peacefully, you possibly can relaxation assured the president’s would-be successor is not going to be freely chosen by the Russian individuals.
And but, simply as Khrushchev led to a brand new daybreak after the darkish years of Stalinism and Gorbachev ushered in a interval of ‘glasnost’ and ‘perestroika’ that introduced an finish to the Cold War, Russia’s future post-Putin isn’t assuredly bleak.
It isn’t unreasonable to suppose that, after a ‘cooling-off’ interval of types following the transition of energy and inevitable instability, a extra liberal-minded chief might start to constitution a brand new path.
This course of can be inescapably messy and undoubtedly fraught with challenges posed by the corrupted nature of Russia’s establishments, the facility of its safety equipment and vested pursuits that may include the hangover of Putin’s reign – to not point out the as but undetermined results of the warfare in Ukraine and the related isolation from Europe and the West it has precipitated.
But, faint although it’s, we are able to maintain out hope that the way forward for Russia could also be brighter than the petrochemical-fuelled glow that illuminates the halls of the Kremlin immediately.