London24NEWS

No 10 points warning over nationwide flags amid fury at Team GB rebrand

Rishi Sunak in the present day repeated a warning that sports activities package producers ‘should not mess’ with nationwide flags amid a row over Team GB‘s ‘inclusive’ flag for the Paris Olympics.

Downing Street reiterated the Prime Minister’s view that the UK’s nationwide flags are ‘good as they’re’ after the controversy lower than a fortnight in the past over a redesigned St George’s Cross on the England males’s soccer shirt for Euro 2024 in Germany.

Asked in regards to the controversial new Team GB merchandise following a rebrand of the Union Jack to now incorporate pink and purple colors, a Number 10 spokeswoman advised reporters in the present day: ‘I’ve not spoken to him in regards to the particular Team GB package.

‘He was requested beforehand about package and he stated his normal view is that on the subject of our nationwide flags we should not mess with them. They are a supply of delight, identification, who we’re and he thinks they’re good as they’re.

‘As he stated on the time, in relation to the Euros package, the PM is answerable for many issues however the Euros package and the Team GB package aren’t one.’

Team GB's rebrand of the Union Jack colours, opting for pink and purple, has faced a backlash

Team GB’s rebrand of the Union Jack colors, choosing pink and purple, has confronted a backlash

The new Team GB Union Jack branding which features pink and purple colours on the flag

The new Team GB Union Jack branding which options pink and purple colors on the flag 

Rishi Sunak, pictured with Gareth Southgate at St George's Park on October 10 last year

Rishi Sunak, pictured with Gareth Southgate at St George’s Park on October 10 final yr

The new rebrand has been met with a backlash from sports activities followers and former England goalkeeper Peter Shilton.

He advised The Sun: ‘It feels that nothing is held sacred as of late within the UK. Our nationwide flag has been symbolic for a few years and will by no means be modified.’

And Malcom Farrow, president of the Flag Institute charity, stated he did not ‘approve’ of the ‘nationwide image of unity’ being ‘defaced’.

The designers, Bath-based company Thisaway, stated they wanted to discover a method to ‘refresh’ the color palette in a method that was each ‘versatile and ownable’.

A press release on their web site stated that though the pink, white and blue colors had been ‘synonymous with Great Britain’, they had been ‘removed from distinctive’.

It is a wholesale rebrand which seems to attraction to a ‘new era of sports activities followers’, with flags and T-shirts out there to buy on the web site.

Team GB stated they’d obtained ‘very optimistic’ suggestions from members of the general public concerning the rebrand. The Team GB ‘Supporters Flag’ is offered for £12 whereas the bunting is £13 and T-shirts are £26.50.

It comes after Mr Sunak voiced his dislike of the multi-coloured St George’s Cross on England’s new package final month, saying we ‘shouldn’t mess’ with nationwide flags.

A Team GB water bottle featuring the new Union Jack rebrand ahead of the Paris Olympics

A Team GB water bottle that includes the brand new Union Jack rebrand forward of the Paris Olympics

Team GB bunting
Team GB flag

The new rebrand is featured on flags, bunting and t-shirts out there to buy on the web site

The FA and Nike defended changes to the St George's Cross on the England shirt last month

The FA and Nike defended adjustments to the St George’s Cross on the England shirt final month

The Prime Minister joined a refrain of criticism from former England gamers, politicians and followers, who condemned producer Nike and the Football Association over the brand new blue, purple and pink design.

Asked in regards to the redesign on a go to to Derbyshire, Mr Sunak, who helps Southampton FC, stated: ‘I’d want the unique (flag) and my normal view is that on the subject of the nationwide flags we must always not mess with them as a result of they’re a supply of delight and identification – who we’re – and they’re good as they’re.’

Nike stated the brand new blue, pink and purple flag represented a ‘playful replace’ whereas cuffs in the identical colors had been supposed as a homage to the 1966 World Cup successful squad’s coaching package. 

The colors are much like these of the bisexual delight flag – blue, pink and purple.

Labour chief Sir Keir Starmer stated the England flag is a ‘unifier’ which ‘does not want fixing’.

Another ex-England goalkeeper, David Seaman, stated he believed many in his era of gamers would have refused to put on it.

Labour chief Sir Keir Starmer stated the England flag is a ‘unifier’ which ‘does not want fixing’

But Nike and the FA defended the change, with a spokesman for the latter saying the brand new package had a ‘variety of design components’ paying tribute to the 1966 World Cup winners.