Walkers responds after massively fashionable crisp flavour ‘disappears’ from cabinets
Walkers has caused quite a stir after it cancelled the production of one of its best loved snacks.
The confectionary giant took to X (formerly Twitter) earlier this week to issue a response after a hungry user was disappointed to not find the crisps on shelves.
They said: “What is happening with Monster Munch Flamin’ Hot?! Cannot be found anywhere only the sweet and spicy variation which cannot compete with the original.”
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Originally produced by Smith’s Crisps, the Monster Munch brand was taken over by Walkers in 1995. Prior to that, the crisps had only existed in Roast Beef, Pickled Onion and Saucy flavour.
But new owners Walkers marked the occasion by introducing Flamin’ Hot, which has been around ever since. Now the chain replied to the concerned Brit, explaining it had undergone a “facelift”.
In response to the X user, the company wrote: “Thanks Megan, we have given them a facelift! They are now called Sweet & Spicy Flamin’ Hot. We’ll be sure to pass your comments over to the wider team.”
In February 2021, the brand announced the launch of Monster Munch Giants – larger versions of the main product, and similar to its Wotsits Giants crisps, created a year earlier.
Alongside its smaller counterpart, it continues to sell well in Pickled Onion and Roast Beef flavours. Jonathan Roberts, Senior Brand Manager, said at the time: “Walkers is committed to bringing fun and excitement to the savoury snacks category.”
It comes after Walkers expanded its Flamin’ Hot range with the launch of Extra Flamin’ Hot Doritos in March this year.
The company’s senior marketing manager for Doritos, Rob Pothier explained: “Shoppers are looking for elevated snacking experiences and intense flavours, so we’re turning up the heat with this launch.
“We can’t wait to bring Extra Flamin’ Hot to the UK, and given the response we’ve already seen worldwide, we’re certain shoppers will be just as excited.
“We know spicy snackers shop flavour ahead of brand, so we are encouraging retailers to merchandise the range together to form a striking purple block in-aisle to disrupt shoppers and drive sales. We’re sure this new flavour experience will keep shoppers coming back for more.”
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