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Aldi’s promote out canine ice-cream returns – simply in time for the heatwave

The UK weather is set to soar to 25C this weekend, with millions of people heading to get an ice cream. 

And now furry friends can enjoy a scoop too, as  Aldi‘s dog ice-cream is returning to stores.

Dog owners across the nation have the chance to keep their dogs cool and content, with this plant-based treat landing in stores on May 13.

Aldi’s Doggy Ice Cream returns to stores nationwide in two flavours – Pea & Vanilla and Carrot & Apple.

The German-founded supermarket claimed it sold 30 tubs of the canine-compatible treat every minute when it first launched last year.

A pack of four of the frozen treats will set dog-parents back £2.99, working out at 75p each. 

An adorable chow chow munching on the sweet treat which will be available in stores nationwide from May 13

An adorable chow chow munching on the sweet treat which will be available in stores nationwide from May 13

The Doggy Ice Cream is 100 per cent plant based, and made with real fruit and vegetables, providing a nutritious snack whilst keeping pets cool during the warmer weather.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: ‘We were delighted to see another positive response to our dog-friendly ice cream last year. 

‘Now it’s back, we hope even more beloved pets can enjoy it.’

Aldi’s Langham’s Doggy Ice Cream will be available in the freezer aisle in stores nationwide from May 13.

It comes after the Daily Mail found that shoppers saved £1.3 billion – an average of £46 per household – by hunting out supermarket deals in the past month, new figures have shown.

Around three in 10 or 29.3 per cent of items were bought through some sort of promotion, which has been primarily promoted through Supermarkets loyalty card schemes, such as Tesco’s Clubcard and Sainsbury’s Nectar card.

As the same time, most of the big supermarkets are running price promise schemes, which match the figures charged by the budget chains Aldi and Lidl.

A dog, that appears to be some type of pomeranian mix sits on a beach chair, ready to dig in to his Aldi dog ice cream

A dog, that appears to be some type of pomeranian mix sits on a beach chair, ready to dig in to his Aldi dog ice cream

The rise of promotional prices was instrumental in bringing down grocery price inflation from 4.5 per cent in March to 3.2 per cent in April.

The figures come from retail analysts Kantar, which said the rate of supermarket price growth has fallen for 14 months in a row.

A study published in December found people using loyalty cards on a trolley of 50 items made savings of around 29 per cent versus the normal prices.

The 50 items came in at £258.92 with Tesco, which came down to £184.05 – a saving of £74.87 or 29 per cent – with a Clubcard.

The total for Sainsbury’s added up to £262.60 versus £186.95 with a Nectar card – a saving of £75.65 or 29 per cent.