Red Bull launches main shake up with new summer time flavour
Red Bull has launched a new flavour to celebrate summer – and it’s shaking up its packaging with a pink can.
Energy drink fans in the UK can get their hands on Red Bull Pink Edition Forest Fruits – an infusion of forest fruits like raspberry and herbal notes of verbena.
Red Bull Pink Edition offers customers a totally different taste – and it’s completely sugar-free.
The berry-coloured can launches on May 20, just in time for the Bank Holiday Weekend and will set you back £1.55 for 250ml
Described by Red Bull ‘as a flavour explosion that’s both refreshing and invigorating’, the limited-edition Red Bull Pink Edition will only be available at Tesco for now.
Red Bull launches a new flavour to celebrate summer – and it’s totally different to their usual can, pictured above (stock image)
However, it will be rolled out nationwide from July 2024 at various supermarkets.
Red Bull claim the Pink Edition is best served chilled, straight from the can, for a refreshing boost, or over ice.
For those looking to impress their friends at al fresco dinner parties this summer, hosts can curate a whole menu of fruity mocktails using the Pink Edition.
For the perfect sweet and sour combination, the Pink Paloma blends non-alcoholic tequila, Red Bull Pink Edition and Grapefruit, finished with a sprinkle of salt.
The Spring Fizz, a mix of non-alcoholic gin, soda and Red Bull Pink Edition, is a refreshing summer drink; and the Pink Fruit Punch is ideal for this with a sweet tooth, combining non-alcoholic rum, apple juice and Red Bull Pink Edition.
It comes after scientists revealed that giving mice taurine — an ingredient added to energy drinks like Red Bull — helped them live an extra three to four months.
Red Bull Pink Edition Forest Fruits is here on May 20 and a 250ml can of the infusion of forest fruits herbal notes of verbena costs £1.55
Columbia University academics also claimed that taurine slowed down the aging process, helping rodents stave off age-related issues like weakened bones and muscle loss.
Further experiments, this time on humans, revealed that people with more taurine within their body tend to be healthier.
The study does not offer any proof that taurine will improve human lifespans. But sharing their results in the prestigious journal Science, the team claimed that they believe it has ‘potential’.
