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Alison Hammond continues to showcase her unimaginable weight reduction

Alison Hammond has continued to showcase her incredible weight loss after previously gaining a stone while filming last year’s The Great British Bake Off

The TV personality, 49, has been looking nothing short of sensational while hosting This Morning over half term with Dermot O’Leary, 50.

As well as sipping into figure-hugging jeans Alison has also been displaying her curves in a string of chic dresses. 

Amid her body transformation, the broadcaster opted to sell off her old size 26 clothes earlier this year in aid charity in memory of her late mother, who passed away from Liver Cancer in 2020.

Alison, who replaced Matt Lucas as a co-host of Bake Off in 2023, explained how she now has a strict rule on cake tasting after previously putting on weight while filming.  

Alison Hammond, 49, has continued to showcase her incredible weight loss after previously gaining a stone while filming last year's The Great British Bake Off
Pictured September 2023

Alison Hammond, 49, has continued to showcase her incredible weight loss after previously gaining a stone while filming last year’s The Great British Bake Off (L, pictured earlier this month, R in September 2023) 

Alison pictured on The Great British Bake Off in 2023 

Ahead of the new series the TV presenter originally said she only agreed to join the show  ‘for the cake’ – but now she’s realised she has to curb the tasty treats.

Alison has decided to self-impose a limit of sampling only winners’ creations and those bakes which are awarded Paul Hollywood‘s famous handshakes.

Alison told the Off Menu podcast: ‘I just started filming Bake Off. I’ve never seen the tent so cold. It was freezing, absolutely freezing. I had my thermals on underneath my dress.

‘But I love that show for the cake. People don’t realise I am literally there for the cake. After every bake you’re allowed to taste every bake and last year I put on a stone.

‘It’s taken me a year to take that stone off.

‘So now I’m only eating if they get a handshake or the winner of a section. But anything else sorry, I’m not going there.

‘As soon as it goes in my mouth I swallow it – I love it.

‘He might not do a handshake in a show – he only does a handshake every so often, but if he does a handshake I’m going to taste that cake without a doubt.

As well as sipping into figure-hugging jeans Alison has also been showcasing her curves in a string of chic dresses
Pictured May 2021

As well as sipping into figure-hugging jeans Alison has also been showcasing her curves in a string of chic dresses

Amid her body transformation, the broadcaster opted to sell off her old size 26 clothes earlier this year in aid charity in memory of her late mother, who passed away from Liver Cancer in 2020 (pictured in April)

Amid her body transformation, the broadcaster opted to sell off her old size 26 clothes earlier this year in aid charity in memory of her late mother, who passed away from Liver Cancer in 2020 (pictured in April)

Alison pictured 2021

‘If there’s no handshakes there’ll be no cake that I’m tasting.’

When flogging her old clothes  Alison shared a snap of herself on Instagram donning a glamorous lime jacket with feather-trim embellishments and an elegant silk black dress.

The caption read: ‘Alison Hammond Has Cleared Out Her Wardrobe. 100% of the proceeds go to the British Liver Trust!’

Commemorating her beloved late mother who passed away from liver cancer, Alison has partnered up with renowned vintage and pre-loved clothing website Reliked.

Alison has self-imposed a limit of sampling only winners' creations and those bakes which are awarded Paul Hollywood 's famous handshakes (Paul giving a handshake)

Alison has self-imposed a limit of sampling only winners’ creations and those bakes which are awarded Paul Hollywood ‘s famous handshakes (Paul giving a handshake)

The presenter listed a wide range of items from XXXL to XL size, going from sporty items to chic velvet pumps.

The numbers’ prices variate form as little as £3 all the way to £230, which is the current most expensive item listed.

Proving her mixed fashion taste, she sold glamorous pieces like a £48 animal print faux fur maxi coat from Asos, which costed originally £48.

Another stunning garment from her give-away wardrobe was a £24 bright purple Monsoon collared jumper, and much more.