M&S hits a six yr excessive as chain unveils new Sienna Miller assortment
Marks & Spencer’s boss hailed a new ‘absolutely knockout range’ designed by Sienna Miller as shares in the company hit their highest for more than six years.
The High Street chain unveiled a ‘boho chic’ collection as it seeks to cement its fashion credentials.
The line of 33 pieces will be available in stores from tomorrow.
Launching the range, M&S chief executive Stuart Machin said: ‘Sienna is seriously one of the most amazing people I’ve ever met.’
She has ‘a real eye for style, quality, and detail – the perfect person to be the face of our clothing and home business’, he added.
![Style icon: M&S chief exec Stuart Machin with actress Sienna Miller at the launch of her latest collection](https://i.dailymail.co.uk/1s/2024/06/04/21/85714803-13494669-Style_icon_M_S_chief_exec_Stuart_Machin_with_actress_Sienna_Mill-m-3_1717532023697.jpg)
Style icon: M&S chief exec Stuart Machin with actress Sienna Miller at the launch of her latest collection
It is the second time M&S has worked with actress Miller, 42, who said there was a ‘phenomenal reaction’ when she was the face of its womenswear campaign last autumn.
After years of its ranges being mocked as dowdy, M&S has swung back into style since Machin took over in 2022.
It has succeeded in appealing to younger shoppers through star-studded tie-ups.
M&S shares have more than doubled on his watch and were up 1.8 per cent at 311.6p last night, the highest since late 2017.