Wetherspoons boss dispels delusion and shares actual motive booze is so low cost
Wetherspoons boss Tim Martin has opened the door on what makes his pubs so cheap.
The chain is known for a lot of things, but nothing about them is more iconic than their price tags. Sir Tim Martin explained that the reason for the cheap booze was in fact very simple, because they buy and sell more than other pubs.
Speaking to the Sun Tim explained: “There’s no real secret, we sell a lot of beer. We’ve got bigger pubs than average and we’ve got very long-term relationships with our beer suppliers, so they know that we’re not buying it for three months or six months. Our longest contract now has got 17 years to go.”
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He explained he operated under the model pioneered by US supermarket giant Walmart, which traded on the premise of selling three for two. “Our average sales per pub are probably far more than double most pubs,” Martin added.
(Image: Getty Images)
He explained that Spoons also takes almost the entirety of Greene King’s Ruddle’s beer, the cheapest beer it sells and sought to dispel rumours that prices are low because they wait for beers and other drinks to go out of date. He pointed out that it would be “impossible” to operate such a business model and noted that it makes no sense when it comes to spirits which can come out of “a shipwreck from 300 years ago” and still drink perfectly.
With 826 boozers across the UK, the pub chain is understood to have made around £2billion last year. It’s not just the size of the chain that matters though, but the size of the pubs themselves.
(Image: Getty Images/iStockphoto)
Its pub in Ramsgate in Kent, is the biggest Spoons in the country, able to sit 1,400 and boasts the biggest beer garden in the world. Now, the boozer mogul has plans to keep following this path. Newcastle is expecting a new “super Spoons” which comes complete with a 26-room hotel and Martin is now aiming to expand the sites of around 40 or 50 pubs up to this jumbo scale.
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