Brits below 40 say Hump Day is new weekend as Friday and Saturdays ‘overrated’
Brits under the age of 40 believe the weekend now begins on a Wednesday.
The so-called “Hump Day” is the day we are most likely to go to the pub or host dinner parties. Two thirds said Monday and Tuesday are for saving pennies, getting early nights and being healthy.
But by mid-week, Gen Z and Millennials are raring to go, with a quarter believing that socialising only on a Friday and Saturday night is outdated.
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One in three regard Wednesday as the start of the weekend because they work from home for the rest of the week, the Just Eat study finds. And about a quarter say Wednesday is their favourite evening for date night or when they are most likely to have friends over.
(Image: Getty Images)
A fifth turn their mid-week slump into getting adventurous with ingredients, cooking up a storm for their friends. Buying food and drink for the weekend, finding discounted items and topping-up household goods are the most popular mid-week slump solutions.
A resounding 78% agree that Wednesday is the best day to try and bag a bargain, like cheap cinema tickets, buy one get one free offers.
Just Eat is helping Brits bag items by giving 50% off hundreds of grocery favourites, only on a Wednesday. Victoria Gold, of Just Eat, said: “We’re making it even easier for people to fulfil their midweek needs with our Half Price Wednesday grocery offer.
(Image: Getty Images)
“With 50% off hundreds of grocery favourites, customers can get the best value by enjoying discounts across everything from fresh fruit and vegetables to summery picky bits and snacks.”
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