Nearly a 3rd of Brits are lowering alcohol consumption

A study involving 2,000 adults revealed that 28% have cut down on their alcohol consumption in the past year, with three in 10 expressing a desire to drink less over the summer.

The reasons for this change include wanting to save money (42%) and being more ‘in the moment’ (14%). Interestingly, 25% have replaced alcohol with water to increase their hydration levels.

The research also discovered that 45% plan to ‘double up’ on their water intake this summer, with 28% engaging with sobriety and mindful drinking content on social media.

Adults have found various ways to reduce their alcohol intake, such as choosing a glass of water over booze (30%), switching to low and no-alcohol drinks (25%), and having a glass of water with or after every alcoholic drink.

The study also revealed that 23% are keen to make the most of this summer by prioritising their hydration, with 61% agreeing that you don’t need alcohol to have fun.

The research was commissioned by Harrogate Spring Water, which will be present at Royal Ascot this year, to encourage the nation to embrace mindful drinking.

Richard Hall, managing director for the water brand, commented: “Over the past few years, we’ve noticed people taking control of their wellbeing, with upping their hydration being one of the key trends.”

“We know that adults of today are becoming more mindful of their drinking habits, with many committed to drinking more water and embracing mindful drinking.”

23% want to make the most of this summer by prioritising their hydration.
23% want to make the most of this summer by prioritising their hydration.

The research discovered that one in 10 adults has been motivated to curb their alcohol intake by social media. Furthermore, 16% have been inspired to cut back by friends.

Interestingly, three in 10 surveyed noticed a rise in the mindful drinking movement. A significant 44% feel it’s trendier now to reduce alcohol consumption than it was five years ago. Accordingly, an equal percentage (44%) wish to prioritise hydration.

A notable 36% are taking such steps for overall wellbeing, and 29% use water to pace themselves while indulging in summer festivity beverages.

Notably, nearly a fifth (18%) wished they consumed more water than their current intake, as 22% realise they fall short, especially while socialising in hot weather. However, it seems hydration is set to get a boost this summer, as 33% of potential alcohol consumers plan to up their water intake.

Intriguing findings from the OnePoll study also reveal societal pressure dynamics 42% felt compelled to drink alcohol at gigs, parties (20%), or due to friend circles (18%). And for an additional 14%, contemporary societal norms and expectations at gatherings strain them into consuming alcohol.

However, 43% are not succumbing to the pressure, typically choosing low-alcohol beverages and soft drinks over alcohol when socialising.

Richard Hall, representing Harrogate Spring Water, which will be offering a variety of zero and reduced alcohol cocktails at The Mindful Drinking Bar, commented: “Societal norms around alcohol consumption can make us feel pressured, but we believe it’s about finding balance.”

“When having an alcoholic drink, you can always alternate with non-alcoholic options or ‘double up’ by drinking some water with every drink you have to help you stay hydrated. It seems obvious but it can be so easy to get caught up in a moment and completely forget to drink water alongside an alcoholic drink.”