Quiz will let you know good board recreation and meal for household video games evening
A series of questions will help you find your perfect board game and food pairing – from Cluedo to fish fingers. This comes after a survey revealed that less than half of the time spent together is considered ‘quality family time’.
A study of 1,000 parents with children aged between 5 and 17 identified the main obstacles, including household chores, commuting and after-school activities. Despite these hurdles, 60% acknowledge the significance of quality family time in promoting unity, creating lasting memories, and supporting emotional health.
Half (51%) regularly aim to create more shared moments, such as playing board games, organising movie nights and eating together as a family. The research was commissioned by Birds Eye which has partnered with Hasbro to offer families the opportunity to create more quality moments by receiving a board game when purchasing four qualifying products.
Victoria Westwood from Birds Eye stated: “From our research, and our own personal experiences, we know that many families want to spend more quality time together, but for many of us, this quality family time has actually decreased since lockdown ended in 2021. Our research showed that nearly half hadn’t spent any quality time with their families in the last few days to an entire year. “
Take this quiz for inspiration on how to bring the family together for a classic games night
“We all know life is busy, but many families are making a concerted effort, any way they can, to ensure these valuable moments aren’t lost. With budget and time being tight, affordable opportunities to spend time together are especially welcome.”
The study also revealed that the dinner table remains a vital hub for meaningful conversations and connections, with 89% of parents believing it’s where these important interactions take place. However, challenges persist, with 19% noting a decrease in quality family time over the past three years due to work commitments, conflicting schedules, and the rise of digital technology.
Financial constraints also impact how much time they spend together, as 53% struggle to afford days out and 54% find it hard to justify household budgets for entertainment.
Victoria Westwood, from Birds Eye, which through the collaboration with Hasbro is offering the chance to receive games such as Monopoly, Trivial Pursuit, or Hungry Hippos stated: “We hope to bring wholesome family fun to the kitchen table during these school holidays and remind families of the simple pleasures of spending time together.”
“Whether it’s the joy of sharing an easy, nutritious meal or enjoying an evening with some of the nation’s favourite board games, we want to make family time special. We’re excited to support families during a typically stressful time of year, and really show how good food and games can bring people together and create lasting memories.”
Matt Proulx from Hasbro chimed in: “We believe in the power of play to bring families closer together, and this collaboration allows us to extend that joy into even more homes. By combining our classic board games with delicious, family-friendly meals, we’re providing parents with the perfect ingredients for memorable family moments.”
“We look forward to seeing families across the country enjoy more quality time together, filled with fun and laughter.”
