Pret followers threaten to boycott espresso chain over change to subscription service
Pret a Manger customers have been left furious following huge changes to the chain’s subscription service.
Starting from September, the current Club Pret perks will be replaced by a “new and simpler” deal, according to the company.
The new scheme will allow subscribers to enjoy a 50% discount on up to five Barista-prepared beverages daily in line with a slashed monthly fee of £10, and £5 for existing and new subscribers until March 31, 2025.
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Coffee fans can also look forward to some price cuts. From this week, Pret’s signature 100% organic Arabica Filter Coffee will now cost just 99p, down from £1.80. In addition, the classic All Butter Croissant will be priced at £1.99, a decrease from £2.30.
However, this seemingly positive news hasn’t been well-received by all, with many customers left seething due to the elimination of “free” drinks.
One disgruntled customer took to social media, posting: “@Pret You are making a huge mistake. There is time to rectify it.
“Otherwise, I am cancelling my subscription, and will never step foot into any of your stores (which will quickly shut down, one by one, from September onwards) ever again. No one drinks your coffee for the coffee.”
Another wrote: “Quiet sobbing observed in every white collar London office as the news about the @Pret subscription breaks.”
A third added: “Pret are changing their subscription service from free 5 coffee’s to 50% off coffee’s. It’s a very sad day for coffee lovers.”
Many labelled the new deal “poor value” and threatened to ditch their subscriptions. But Pret stood their ground, responding to one post with: “We’re sorry to hear that you’re unhappy with the recent announcement.
“For £10 a month, we believe that the change in the subscription is still great value for money. You get to enjoy a 50% discount on up to 5 Barista-made drinks per day, with an introductory offer of £5 per month until 31 March 2025.”
Pret a Manger has been contacted for comment.
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