Eau de Poodle as Dolce & Gabbana launch luxurious £85 fragrance only for canine
A new luxury perfume has been launched for dogs.
Barking mad owners can splash £85 for the scent by flash designers Dolce & Gabbana.
The Italian fashion house has dubbed the smell of Fefé a “masterpiece”.
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But a sniffy animal expert dismissed it as a waste of cash.
The spray is named after the brand’s co-founder Domenico Dolce’s pet pomeranian who he became “immediately bewitched” by.
(Image: Dolce & Gabbana)
It is the first time a big fashion chain has diversified into dog perfume.
D&G said the scent was approved by vets, enjoyed by mutts and safety tested.
But Fabian Rivers, a welfare ambassador for the RSPCA, said that most dog toiletries are “lowbrow products” and cost less than £15.
He explained: “The fact that they’re coming into this market at such a high price is an interesting way of having people spend their money on things that have very little merit.
“But it’s your choice on how to spend your money.
(Image: Dolce & Gabbana)
“Clearly, a wealthier demographic are finding new ways to spend their money, which I find frustrating at a time when people are struggling.”
He was also skeptical as to whether dogs would like it.
Mr Rivers added: “It wouldn’t surprise me if they found the smells distracting or unpleasurable.”
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