Brits with sweat patches specific emotions of discomfort and disgrace

A quarter of Brits have experienced ‘sweat shaming’, having their perspiration stains pointed out to them.

A survey of 2,000 adults revealed that 67% consider themselves as sweaty individuals, with the fashion blunder of visible sweat patches making them feel uneasy (72%) and even embarrassed (45%).

Consequently, 30% actively attempt to conceal their underarm stains, and 15% go to the extent of avoiding public appearances entirely when battling with heat.

However, 31% confessed to silently judging others by refusing to shake hands with someone who’s sweating.

The research was conducted by Extra Flamin’ Hot snacks, following its brand ambassador Ashley Roberts being spotted with sweat stains on her red-carpet attire at a film premiere.

Former Pussycat Doll Ashley confidently grinned through the incident, with the damp spots clearly noticeable on her long, tight-fitting grey dress at the Alien: Romulus premiere.

Heart Radio DJ, Ashley Roberts, commented: “No one should be ashamed of sweating – I’m sick of outdated attitudes towards perfectly natural bodily functions.”

She pointed out: “Sometimes it gets a bit hot and sweaty – whether that’s simply down to the weather or because we’ve eaten something a little spicy.”

“We’ve all been there – wondering if the sweat we can feel is visible to others and then clamping our arms at our sides to avoid anyone spotting it. But let’s embrace the sweat, and stop being so ashamed.”

The study also revealed that 34% confessed to forming a negative first impression of someone if they are sweaty. Furthermore, 31% wouldn’t want someone getting too close to them if they were a bit ‘damp’.

The research highlighted that the main causes of perspiration are being outside in the heat (68%) and exercising (65%), but eating spicy food can also induce sweating for 25%.

Rob Pothier, from Extra Flamin’ Hot, commented: “We’re working with Ashley Roberts to turn ‘sweat shame’ into ‘sweat fame’. Our crisps are an intensely spicy snack that cause some people to sweat.”

“You can either hide from this physical response, or you can own it – just like Ashley does. We’re confident our snack-lovers can also take the heat.”