One third of Brit lovers share toothbrushes and socks in unusual love rituals
True love knows no bounds, as Brits are confessing to borrowing everything from jewellery and shoes to underwear from their partners, according to a new study.
According to British jewellery brand Clogau, the research reveals that it’s not just hoodies we’re borrowing from our significant others. Sneaky Brits are most likely to swipe their loved ones’ socks (59%) but over one in three (37%) have even admitted they regularly use their partner’s toothbrush.
The study also discovered that British men are raiding their partner’s jewellery box in record numbers, with nearly three-quarters (72%) of blokes admitting to it.
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One in four fellas (25%) will wear their partner’s rings, while 15% will don their bracelets, and over one in ten (12%) opting for their necklaces.
Interestingly, it’s the over 60s who are most likely to swap jewellery with their partner, and three quarters (75%) revealing they’ve done it. Two out of five men (43%) say swapping jewellery gives them a confidence boost.
These findings coincide with Clogau launching its AW24 collection earlier this month. The collection, inspired by Wales’ natural beauty and the brand’s Royal heritage, combines classic style with a modern, minimalist twist, perfect for fans of timeless or contemporary, gender-neutral designs.
(Image: Getty Images/Tetra images RF)
Ben Roberts, Managing Director of Clogau, commented: “The fashion cycle is ever-changing, and our research highlights just how important it is to stay ahead of trends and offer designs that resonate with everyone.
“It’s clear that jewellery is no longer just an accessory it’s a key part of how people, especially men, express their personal style and boost their confidence. We are all embracing jewellery as a way to showcase our individuality.”
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