Huge surge in ladies investing in gold – here is how and the the explanation why
- Gold seller BullionByPost has seen a rising interest in the metal by women
- Firm says there are three reasons why women are flocking to gold investing
More women than ever before are buying gold bullion, with the increase partly due to growing confidence in investing, experts say.
High prices for the precious metal, combined with political uncertainty, have led to a boom in investing in gold.
Now a British company that sells solid gold bars and coins to customers through the post has seen record sales thanks to a sharp increase in female customers.
BullionByPost said that women now make up an all-time high of 20 per cent of its customer base, up by 150 per cent in the past four years.
Good as gold: Most investors are choosing smaller gold bullion items, like this 1g bar
The bullion firm said women were turning to gold for three main reasons:
1. Millennial and Generation Z women want to protect their money
BullionByPost said: ‘Generation Z and Millennials are now thinking about the future and ways to protect their wealth as they become more financially independent and the pay gap closes.
‘In mixed households women are also increasingly taking control of joint investments — unlike older generations where it has traditionally been the preserve of men.’
2. Gold’s profile is rising
Many women are nudged towards investing in gold by female influencers with platforms onTikTok and YouTube, the bullion experts said.
3. Women tend to invest conservatively
BullionByPost said: ‘Studies have shown that women tend to be more conservative investors taking fewer risks – and generating better returns – than men.
‘With precious metals, gold in particular, being considered safe haven, low-risk investments, it appeals to this element of female investments. Women also tend to favour long-term investments rather than impulsive buying, which fits perfectly with gold.’
Gold investing is growing in popularity among both sexes due to ongoing global unrest, as the precious metal is seen as a safe place to put money in times of uncertainty.
The most popular bullion sold now tends to be smaller gold bars and coins.
BullionByPost said that a 1g gold bar — about the size of a mobile phone SIM card — is worth about £60 and sales have increased 340 per cent in the last four years.
Meanwhile, a record 86 per cent of orders were below £2,000 over the last year.
The average order value at BullionByPost is now around £1,400 – less than a 1oz bar or coin – with the top 10 most popular product weights sold all being 1oz or lower.
The data is based on sales of almost 50 tonnes of gold bars and coins worth £3billion, sent to more than a quarter of a million customers across the UK over the last ten years.
BullionByPost managing director Pete Walden said: ‘The increase in social media investment channels is helping young female investors to find new sources of information and education within the investment sector that they can relate to, increasing their confidence in how to go about investing their money as they become more financially independent.
‘Although a gender investing gap remains, female investors have been growing consistently over the years across all investment classes.
‘Despite this, female investors tend to shy away from equity-linked or assets like crypto due to their inherent risk and tend to be drawn towards the relative security of cash Isas and savings accounts.
‘This tendency to shy away from risk may be a key reason why physical gold appeals to female investors.’
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