The fact behind the Meta AI Instagram publish – do you actually need to share it

Instagram users have been left baffled after seeing friends and family repost a strange message on the app.

Julianne Moore, Jonny Bairstow and Ashley Tisdale were just a few of the hundreds a celebrities who shared a text post via their Instagram Story yesterday. The post is meant to revoke Meta’s right to use their information for building their artificial intelligence technology.

Apart from it doesn’t. Instagram themselves have spoken out and revealed that this notion is completely false and the message does nothing.

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The post consists of an organ background with a text box on top. “Goodbye Meta AI,” it began.

“Please note an attorned has advised us to put this on, failure to do so may result in legal consequences. As Meta is now a public entity, all members must post a similar statement.

“If you do not post at least once it will be assumed you are okay with them using your information and photos. I do not give Meta or anyone else permission to use any of my personal data, profile information or photos,” it concluded.

Users could repost the photo onto their profile in an attempt to legally declare their intentions. However, Meta later told Sky News it was completely null and void.

The viral post was repurposed from an old photo which made the rounds months ago. Users fell for it then, and it appears someone was trying to get a lot of attention quickly.

Fact checkers on Instagram have now blurred out reposts and written “false information” on top. There is some fact to the situation, however.

Meta announced recently that public posts and information on all UK Instagram and Facebook accounts will be used to train their new Meta AI technology. The changes were supposed to take place in June, but was delayed due to information required by the Commissioner’s Office (ICO).

Over the next few days, Facebook and Instagram will send notifications informing people of the changes they will make. Now, users will just need to click three times and provide an email address to opt out of any AI involvement, according to their instructions.

Private accounts of under 18s will be automatically excluded from and AI collecting.

People can also object before the notification is sent by going to the Meta’s “privacy centre” in your settings and clicking on the “object” hyperlink at the top.

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