Netflix gross sales soar once more in streaming warfare increase
Netflix looks set to report a further quarter of double digit sales growth this week as it extends its advantage over rival streaming services.
The US giant is cashing in on initiatives including a clampdown on account sharing – making viewers pay to watch its shows such as Bridgerton rather than using a borrowed password.
Paying off: The US giant is cashing in on initiatives including a clampdown on account sharing – making viewers pay to watch its shows such as Bridgerton
It has also made gains in non-English speaking markets.
Cheaper subscriptions which include adverts are also helping.
Analysts at AJ Bell said: ‘The slowdown in subscriber growth of 2022 is but a distant memory.
‘Netflix’s shares have more than tripled and reaffirm investors’ view that the company is the winner in the streaming wars.’
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