Cadbury’s brings again ‘extinct’ chocolate bar as consumers rush to excessive avenue grocery store to get them earlier than they promote out
Cadbury’s has brought back an ‘extinct’ chocolate bar to the delight of shoppers in UK who have rushed to get their hands on them.
The chocolate bar has been absent for 18 years but Cadbury‘s has resurrected the popular treat – but this time in miniature form.
Launched in 1996, the Cadbury Fuse was a favourite among chocoholics until 2006, when it was discontinued in the UK.
The Fuse Bar incorporated milk chocolate, nuts, raisins, cereal and fudge pieces.
Fuse became Cadbury’s fastest selling bar since the debut of Wispa in 1983.
A substantial marketing campaign lead to a nationwide launch of the product on ‘FuseDay’ – Tuesday, 24 September, 1996.
A picture of a Cadbury Fuse Mini Treats was posted online after one shopper spotted the chocolate treat in B&M
Launched in 1996, the Cadbury Fuse was a favourite among chocoholics until 2006, when it was discontinued in the UK
Fuse became Cadbury’s fastest selling bar since the debut of Wispa in 1988. Pictured: An advert for the Fuse bar in 1996
Now a picture of a Cadbury Fuse Mini Treats was posted to the Newfoodsuk Facebook group after one shopper spotted the chocolate snack in B&M.
The post of the bite-sized chocolate has more than 800 reactions, 400 comments and 100 shares.
One person commented underneath the image: ‘If you see these buy all of them.’
Another added: ‘I thought fuse chocolate was extinct, seems like it still exists.’
While a third person said: ‘I need these fuses were yum’. A fourth added: If these are like the old fuse bars I need these’.
It comes after the chocolatier announced earlier this year that another of its fan favourites, the Spira bar, will not be returning after it was discontinued more than 19 years ago.
The confectionery, which was made up of semi-hollow twin bars molded in a spiral shape, offered an airy, crumbly, and smooth texture that delighted its consumers.
As nostalgia over the bar hit UK chocolate lovers, a petition was started to bring back the Spira bar, and a Facebook page dedicated to the cause amassed 35,000 followers.
But in a statement to Sky News, Cadbury said: ‘We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
‘Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from!’
However, the chocolatier has confirmed a number of limited edition products will be available on UK supermarket shelves just in time for Christmas.
Dairy Milk’s Winter Mint Crisp will return to supermarket shelves in the UK for the festive season
The Mini Snowballs range has returned to supermarket shelves this week – and the Christmas-themed treats have already been snapped up by eager fans
Made with real peppermint oil, flavoured milk chocolate and honeycombed granules, the Dairy Milk Winter Mint Crisp bar has made its much-anticipated return for the festive season.
The minty treat, which has been a favourite in Ireland since 1939, will also make an appearance in Cadbury’s retro selection box.
Earlier this year, the confectionary giant upset shoppers by announcing their decision to axe the retro Winter Mint Crisp chocolate bar.
The Mini Snowballs range has also returned to supermarket shelves – and the Christmas-themed treats have already been snapped up by eager fans.
The range includes an 80g and 270g bag of Mini Snowballs, which retails from £1.50 and £4.25 respectively, as well as a 110g Mini Snowballs bar, retailing from £1.50.
Made with sustainably sourced cocoa, the Mini Snowballs bag contains Cadbury milk chocolate balls wrapped in a crisp sugar shell with a dusting of icing sugar, while the Mini Snowballs bar contains chocolate with mini snowballs inclusions.
The products are currently available to purchase at major retailers across the UK, including Asda, Morrisons, Tesco, Sainsbury’s and Waitrose.
