Jake Paul’s beautiful pace skater girlfriend ‘cashes in’ after beau beats Mike Tyson
Jutta Leerdam is “cashing in” after stealing the show during Jake Paul’s clash with Mike Tyson.
The Dutch delight, 25, watched on in a jaw-dropping white dress with a high slit, the top half of which was adorned in silver. Her beau, Paul, would beat the boxing icon via points in a clash where the Youtuber-turned-boxer dominated from start to finish.
However, the bout has also been a success for Leerdam, who has seen her online followers rise exponentially. “For years, Leerdam has been dealing with the sport [speed skating] very differently than others do,” advertising expert Max Kohnstamm told Dutch outlet De Telegraaf.
“She has been working on the brand ‘Jutta Leerdam’ all this time. As a result, she soon became not just a good skater, but also her own brand. Because that is, after all, the definition of an influencer.”
While social media expert Joey Scheufler, added she probably did that consciously: “Jutta can now make completely different choices in sports, for example, she no longer has to be in a team to still be very visible.”
(Image: @juttaleerdam/Instagram)
Leerdam has elected not to resign with speed skating side Team Jumbo as she works towards the Winter Olympics.
Scheufler added: “A Team Jumbo like that was not interesting at all for her online reach. And certainly not in America. She now works exclusively with Celsius Energy Drink, which she earns a lot of money from. Jutta has handled it very cleverly, because she transcends skating.”
Social media and influencer expert Kirsten Jassies added: “Don’t forget her beautiful appearance. She knows very well how to use social media, but in combination with bikini photos and other beautiful content, that of course ensures a lot of reach.”
(Image: @juttaleerdam/Instagram)
The pair add that Leerdam can now “cash in” on her brand to secure new sponsorship deals that will help boost her chances at gold in Italy.
Leerdam has her sights set firmly on the top step of the podium at the 2026 Winter Olympics, having only managed a silver medal in the Women’s 1000m and fifth-placed finish in the Women’s 500m.
