‘World’s Smallest House Party’ on tour in UK cities amid rising reputation of intimate gatherings
A survey of 2,000 adults revealed that 35% favour a good old house party as the ultimate social gathering to reconnect with mates.
As the cost-of-living crisis puts a squeeze on our wallets, a third reckon they’re an appealing alternative.
Half of those polled wish they could hit more house parties than they currently do, not just because they’re lighter on the pocket (52%) but also due to their ‘cosy and safe’ vibe, making catching up with friends easier.
Moreover, nearly half (47%) relish the familiarity of knowing most, if not all, of the attendees, and said it’s nice no one’s moaning drink queues (43%).
The study was conducted by White Claw, who are rolling out their ‘World’s Smallest House Party’ across UK cities.
The mini-size house stands at just three metres tall, two metres wide, and two metres deep, yet can snugly fit six people.
(Image: PinPep)
Sarah, 26 from Croydon, got a taste of the set-up and shared: “It was so great when this party turned out to be something completely different. I could actually talk to people and get to know them, without shouting over loud music”.
“It felt like so much more of a community, like everyone was there to connect. Honestly it was such a refreshing experience! “.
“I love going to house parties but hate hosting them, they can be such a faff and I’m always worried about my neighbours,” she added.
And it seems Sarah’s not alone; four in 10 are deterred from throwing a house party due to the post-party clean up, while others fret over potential damages.
A quarter of respondents admitted that throwing a house party is just too much hassle and eats up too much time, while 21% confessed that the social pressure of playing host takes away from the enjoyment of the event.
In response to this, White Claw has come up with a solution: the ‘World’s Smallest House Party’. This initiative aims to give people what they really want – low-key gatherings without any fuss.
The party pad will be making its way around London, Manchester and Liverpool throughout November and December.
