Study finds greater than half of Brits consider 2025 might be a monetary ‘turning level’

As the cost of living continues to burden households, many Brits are still feeling uncertain about their financial future. But that doesn’t seem to be stopping them from having a positive attitude about the year ahead.

Last year’s research painted a grim picture of the financial landscape; mortgage and rent payments surged by 9%, while average grocery costs and energy bills hit £313 and £203 respectively. However, research indicates that the outlook for personal finances in 2025 is more promising.

The focus appears to be shifting towards setting clear objectives, building financial resilience, and fostering healthier money habits.

A survey of 2,000 adults discovered that a quarter have already set clear financial goals for the upcoming year and 15% are optimistic that their finances will improve if the economy strengthens.

Brian Byrnes, head of personal finance at Moneybox, commented: “2025 appears to be a turning point for many, with a significant portion feeling more optimistic about regaining control of their finances.”

“There’s a clear shift towards saving, investing, and reducing debt, showing that people are setting clear financial goals for the year ahead and beyond,” he added.

In 2024, 37% of participants managed to meet all their financial targets, a slight but positive increase from 34% in 2023. Even those who didn’t hit their goals reported feeling proud of the progress they had made.

Looking forward, one in five Brits are optimistic about investing more in 2025, and 31% reckon they’re now better placed to save regularly. On a positive note, 18% expect to pay off their debts within the year, giving them a fresh sense of financial control.

There’s also been a shift towards healthier financial habits. Last year, Brits managed to stash away an average of 17% of their monthly earnings, up 3% from the previous year.

Many took crucial first steps, such as: building an emergency fund, crafting a long-term financial plan, dipping their toes into investing for the first time or opening a Cash ISA.

As we head into the new year, the focus remains on attainable financial goals. Building a rainy-day fund and investing more are still top the agenda, while others aim to save enough to max out their ISA allowance.

Although 38% of participants don’t see their income increasing in 2025, many are finding inventive ways to free up cash to prioritise saving and investing.

Many are trimming non-essential spending such as cutting down on takeaways, reducing nights out and cancelling streaming subscriptions.

Finance guru Brian Byrnes stressed the significance of small yet steady moves: “Taking control of your finances is about building momentum through progress, no matter how small.”