Brits embrace ‘working breakfast’ pattern as research reveals new morning habits
New research has revealed exactly how Brits approach their mornings – with the majority multi-tasking while eating
Brits are now embracing a ‘working breakfast’, according to a recent study, with a third of Brits confessing to cracking on with meetings while munching their morning brekkie.
But it’s not just their jobs Brits are slotting into their morning routine; a staggering three quarters also blitz through emails, swipe social media or prep the kids for school while having their first meal of the day.
According to a recent study with 2,000 adults, nearly half (47%) scoff down their morning nosh in a swift 10 minutes or less, with four in 10 grabbing a bite as they bolt out the door and 12% ditching the first meal of the day altogether.
When it comes to what’s on the menu, a quarter of those quizzed don’t mess about with variety, sticking to the same grub every day. Cereal was the most common choice, followed by 18% buttering up to toast and 7% tucking into a hefty full English.
Kellogg’s, who was behind the study for ‘The Great British Breakfast Audit’, is making noise with their new campaign titled ‘See you in the morning’. The campaign features its iconic mascot, Cornelius the Cockerel, to celebrate the unique ways everyone approaches mornings.
Emily Dutton, brand activation manager at Kellogg’s, said: “Our Great British Breakfast Audit reveals that while some of us prefer quick and on-the-go.”
READ MORE: Paul Burrell convinced Queen to make him a footman – by hiding sausages in his pocketREAD MORE: Wetherspoons fans to see huge price changes in 750 pubs across UK tomorrow
She proudly proclaimed, “Kellogg’s has been waking people up for 106 years – we ‘get’ mornings,” and noted the survey’s finding that 44% believe their morning routine is instrumental in setting them up for success throughout the day.
Almost half of the respondents identified as “morning people”, with 51% of men and 44% of women claiming to be early risers. Despite this, a third of individuals admitted to hitting the snooze button at least twice every morning, a figure that increases to 60% among those aged between 18 and 24.
The survey revealed that of those who succumb to the allure of the snooze button, 32% would forgo a gym session or making their bed (31%), while 19% would choose a few extra minutes of sleep over taking a shower.
For a quarter of Brits, social media is consciously avoided due to its potential negative impact on mood and stress levels, with 21% actively steering clear of the news due to its often bleak content.
Consequently, over a third prefer not to engage in conversation during breakfast, with a quarter viewing this mealtime as a ‘quiet space’ free from digital distractions.
Emily commented on the findings, stating: “These findings show just how unique our mornings are. It’s never been clearer that we all need ‘you do you’ time to start the day off right, and our audit shows that our morning habits are just as diverse as our breakfast choices.”
READ MORE: Eating eggs could stop you becoming a slaphead as boffins claim they help thinning barnets
