Primark launches greatest ever gymnasium put on assortment in response to large buyer demand
The new collection features the latest product technical innovations including four-way stretch, sweat-wicking and breathable fabrics to help them perform better without breaking a sweat over price
Primark has powered into 2025 by launching its biggest ever performance collection.
From technical sports bras and sweat-wicking tops to premium buttery soft leggings and joggers, the new 150-strong range allows customers to perform better – without breaking a sweat over the price.
The collection has been tested against the Primark Durability Framework, a set of criteria to wash and test the durability of its clothes, giving consumers greater confidence that low prices doesn’t mean low quality.
Primark has almost doubled the size of its latest performance range in response to customer demand.
The retailer will also introduce new dedicated spaces in selected stores to showcase the range from March, including active pose mannequins, trend tables with ‘ballet bar’ inspired rails, lifestyle images and display panels on walls with health and fitness props and gym flooring.
Steve Lawton, chief product officer at Primark said: “We want our customers to be focused on their performance, and looking and feeling good, not breaking a sweat on how much it will cost them.
“Primark is proving it’s possible to bring high performing, innovative fabrications and features to athleisure affordably: our customers are loving these new fabrications especially our buttery soft and seamfree ranges.
“This relaunch includes our biggest ever performance range with new branding on the product and within our stores. This category has doubled for us year on year as consumers look to us for performance wear that works, in the gym and out of it, at prices for all budgets.”
The performance collection caters to athletes as well as those who want to wear athleisure for everyday comfort. However people choose to move, this new range is fashionable, technical and comfortable, so there’s no compromise on performance or price.
There will be new additions to womenswear, menswear, kidswear and accessories.
Prices start from £2.80 and the collection is available in all stores now.
To mark the relaunch, Primark’s campaign titled ‘Unstoppable You’ spotlights real ambassadors including Aadam Hamed, Adele Roberts, Abbie Wood, Ashley Cain, Bryony Gordon, Courtney Black and Keegan Hirst telling their stories of overcoming personal hurdles and the role sports and activity has played in this.
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