The EXACT instances you will discover yellow sticker reductions at eight main supermarkets together with Tesco and Aldi
A grocery expert has revealed the best times to grab a bargain at major supermarkets.
Richard Price, a Grocery Expert at BritSuperstore, says most major supermarkets, including Morrisons, Aldi, and Asda, follow a two-stage discount strategy for perishable goods.
The first wave of discounts typically happens in the morning, followed by a larger reduction in the evening, just before closing.
These reductions can range from 10 per cent to 25 per cent in the morning, with evening discounts reaching up to 90 per cent, especially for items nearing their expiry date.
Richard added: ‘The reason supermarkets offer these discounts in two stages is purely strategic: they don’t want to take a loss on high-demand items right away, but they also need to clear excess stock before it goes to waste.’
Richard Price, a Grocery Expert at BritSuperstore, has uncovered the best times to grab yellow sticker deals and help ease the cost of living (stock image)
Morrisons
Best time for deals:
Early evening (around 5 pm) for up to 90 per cent off, with some items marked down in the morning too.
What to look out for:
Ready meals, fresh meats, dairy, pies, and fruit and vegetables are often reduced significantly, sometimes by 90 per cent.
Price added: ‘The final discounts are typically applied to items that are nearing their use-by dates, such as meats and fresh bread.’
Tips:
- Ask staff about reduction times – they’re often willing to help.
- Focus on fruit and vegetables for the best reductions.
- Buy only what you can use or store to avoid waste.
Look out for the ‘Mark-Down Section’ at Tesco for the best reductions on items close to their use-by dates
Best time for deals:
Just before closing time, specifically for perishable items.
What to look out for:
Bread, meat, fruit, and vegetables are usually discounted at Aldi by up to 75 per cent on their final day of shelf life.
Tips:
- Stock up on non-perishable items, like cereals and tinned goods, especially when marked down due to packaging damage.
- Check fresh produce carefully for ripeness or spoilage.
Asda
Best time for deals:
Shoppers are encouraged to visit twice a day – once in the morning and again in the evening.
What to look out for:
Price revealed fresh produce like fruit and veg are often reduced to as low as 10p, especially in the morning.
Tips:
- Be early – stores that open at 6 or 7 am often offer the best fresh produce deals.
- Check the reduced shelves throughout the day for varying discounts.
Co-op
Best time for deals:
Discounts at The Co-op depend on stock levels and shelf life, so times may vary.
What to look out for:
Price said: ‘The Co-op tends to discount various products, but it’s hard to predict the exact timing.’
Tips:
- Speak to staff about usual discount times.
- Keep an eye on the markdown sections for hidden gems.
Lidl
Shoppers are encouraged to scour Lidl first thing in the morning and a few hours before closing
Best time for deals:
Shoppers are encouraged to scour Lidl first thing in the morning and a few hours before closing.
What to look out for:
Price said: ‘Fresh produce, bakery items, and ready meals are often reduced, with discounts of up to 90 per cent available closer to closing time.’
Tips:
- Use the Lidl Plus app for updates on discounts and promotions.
- Act fast – items often sell out quickly, especially during busy times.
M&S
Best time for deals:
Shoppers are urged to visit M&S near closing time for the best deals.
What to look out for:
Bakery items, ready meals and dine-in for two deals are frequent targets for hefty reductions.
Tips:
- Look for bundle deals that offer extra savings.
- Join their loyalty programme for additional discounts.
Sainsbury’s
Best time for deals:
Times vary, but it’s advised to be alert for yellow sticker items during your general shop.
What to look out for:
Price said: ‘Large cuts on meats, fruit, and ready meals. Sainsbury’s also frequently offers discounts of up to 50 per cent for loyalty cardholders.’
Tips:
- Register for Nectar prices to access personalised discounts.
- Check meats and bread for significant reductions nearing their sell-by date.
Tesco
Best time for deals:
According to Price, discounts on fresh food are generally spread throughout the day.
What to look out for:
Price said: ‘Tesco has dedicated ‘reduced in price, just as nice’ shelves for ready-to-eat meals, fresh salads, and meats.’
Tips:
Look out for the ‘Mark-Down Section’ for the best reductions on items close to their use-by dates.
